Staying Ahead of the Curve: Part 2 of our “Conservation through Innovation” Series

Here at Motorola, we don’t rest on our laurels.

When we’re not making the world of TV a better place through higher resolutions, multi-screen, and better ways to find content—we’re making it as energy-efficient as possible.

Energy efficiency is as much an advancement of TV as are the newer, cooler ways to watch it. And with the right innovation, we don’t have to choose between them.

Think about it this way: if a new set-top uses only half the energy of an older unit while supporting more applications, running higher resolutions, and streaming to multiple devices, that energy savings is free and clear.  

And that’s the point: better TV for consumers and greater energy savings—through brilliant technology.

That’s conservation through innovation, and it’s how Motorola has approached TV from the very beginning, working with the EPA on guidelines for set-top energy efficiency. That philosophy has resulted in a 50% decrease in our set-tops’ energy consumption since 2005 and has reduced our carbon footprint by 35% in the same period. Today, Motorola is the industry leader in Energy Star 3.0 qualified set-tops, with 16 across our product line.

And Motorola’s video gateways, which are driving the evolution of TV, now enable streaming on up to eight screens while using significantly less energy than traditional models. For example, using 40% less energy to stream video to three TVs vs. today’s set-tops.

Motorola continues to be on the forefront of new energy efficiency initiatives, like our work with CalPlug, as well as with standards development and education.

That’s great for TV viewers, homeowners, and just about everyone on the planet.

This week, Motorola is announcing its participation in a voluntary agreement with industry leaders like Verizon, Comcast and AT&T to commit to having at least 90% of all set-top boxes purchased and deployed meet Energy Star 3.0 efficiency levels by the end of next year.

The Consumer Electronics Association (CEA) and National Cable & Telecommunications Association (NCTA) expect that collectively this will represent $1.5 billion in annual residential electricity savings. You can read more about it here.

Saving energy and money. Two more reasons to embrace better technology. It’s what the industry calls innovation. It’s what Motorola calls tradition. And it’s the next step in our Conservation through Innovation series.

Marwan Fawaz

Motorola Home’s Marwan Fawaz Receives CableFAX 100 Honors

Marwan Fawaz is the EVP of Motorola Home. He’s also a cable aficionado, industry luminary and rainmaker. Now, it’s official.

Marwan was named to this year’s CableFAX 100. The annual list profiles the most impactful leaders, pioneers, influencers and out-of-the-box thinkers in cable.  

As CableFAX puts it, “This is truly the mother of all power lists…the only consideration is power and influence…no one gets on this list unless they can literally make a phone call, sign a deal or send an email that affects thousands of lives and fortunes.” 

That’s Marwan.  

With more than 26 years of experience in the broadband communications industry, encompassing engineering, technical operations and business development, Marwan embodies the honor. Not only is he responsible for leading Motorola Mobility’s Home business, which includes video network infrastructure, home device portfolios and converged solutions, but he has also held a wide variety of industry leadership roles throughout his career and is one of the top strategists developing solutions for tomorrow’s IP transformation. 

Congrats Marwan! Motorola is proud to see you recognized for leading the charge and pioneering the smart, simple connected home of the future.

Steve McCaffery Keynote Channel Conference

Success at 2012 Motorola Channel Conference, Lisbon

Four service providers took to the stage at this year’s EMEA Channel Conference to highlight services powered by Motorola’s Home solutions. 

Aram Barseghyan, Commerial Director of U!com, the biggest FTTH provider in Armenia, declared himself “very happy with Motorola” set-tops compared to the company’s experiences with its previous providers who could not meet U!com’s requirements for operating flexibility, picture quality and surround sound. New extensions to U!com’s IPTV service include online facilities for utility payments and healthcare appointments and the deployment of 900,000 smart meters. 

Another recent Motorola set-top deployment was highlighted by TriplePlay, an IPTV, VoD and digital signage solution provider, who has been using Motorola’s technology to transform the in-stadium experience for visitors by providing interactive services such as real-time promotions, multi-channel video, live matches and on demand content. 

The praises kept on coming as Maxisat’s Executive Director, Tommi Blom, introduced the company’s hosted OTT service platform ready for partners to sell worldwide. Maxisat’s experience as a “managed OTT/IPTV provider” is clear – having launched one of the earliest IPTV services in EMEA in 2001, built a joint headend with 10 Finnish telcos, and developed its own middleware as well as numerous other service extensions, such as nDVR. Tommi highlighted that Maxisat has been strategic in choosing certain partners to build its end-to-end IPTV service over the last 11 years, all of which are now a part of Motorola/Google. 

Stepping away from the IPTV world, Dragan Lazarevic from IKOM, the leading cable operator in Serbia, told listeners about the history of their broadband service evolution: from what looked like an office cupboard equipped with a BSR1000 to today’s fully-loaded BSR6400 platform.  It’s a classic success story, as the BSR6400 platform continues to enable IKOM to cost-effectively expand capabilities, while also saving space and power; keeping the company ahead of its DSL rivals. 

Needless to say, it’s been a great week for Motorola! We would like to give a big thanks to all those who made the 2012 EMEA Channel Conference happen, and we’ll be looking forward to next year!

Motorola Launches CustomerCare 360

Motorola CustomerCare 360 is LIVE!  A one stop shop for all of our customers’ business needs is now available. The portal offers single sign-on and quick navigation to information our customers access most, including technical support, order status details, training, software updates and our global services catalog. 

Check it out at www.motorola.com/cc360 and watch the introduction video for a quick tour of the site. Let us know what you think!

Upcoming Webinar: “From Basic TV to Epic TV”

Join our distinguished panel of speakers from National Cable Television Cooperative, Tri County Communications Cooperative, AMT and Motorola on December 5th at 4pm EST / 3pm CST to hear how Motorola’s Digital Terminal Adapter (HD-uDTA) can help you evolve the television experience for your customers.  Eliminate truck rolls by using our direct fulfillment service, Auto Activation Service and speed your HD service deployments by using the self-installation kit. 

Click here to reserve your spot today!

SecureMedia Wins TelcoTV Vision Award — Q&A with Jim Welch

Our awards shelf back at HQ has started to bow under the weight of all the accolades that SecureMedia has won this year. That’s five and counting, to be precise—adding to a series of major customer wins including Verizon, Time Warner Cable and Massillon Cable

This week, Motorola’s Jim Welch accepted a Vision Award at TelcoTV on behalf of SecureMedia® Encryptonite ONE™ HLS+. This marks the product’s second win at TelcoTV—the largest U.S. conference focused on broadband network service providers—since it took home the inaugural award for Best Content Security four years ago. 

Double awards! What does it mean?? We caught up with Jim to find out… 

Q: You’re accepting yet another award for SecureMedia Encryptonite ONE HLS+. What’s the secret to all these wins?

A: Okay, I admit it… I’m an awards junkie, so let’s get that out of the way. 

It’s been a great year, and this time it’s the TelcoTV Vision Award, and it’s absolutely a testament to the way that Medios SecureMedia has been solving the challenge of video content security for over a decade using open-standards, future-proof technology. Since we’re software-based, the technology is extremely flexible, extensible and scalable. 

To address the need for a great entertainment experience on multi-devices we worked directly with the content studios to create an even better security solution for delivering video based on Apple’s HTTP Live Streaming (HLS). As a result, SecureMedia’s Encryptonite ONE HLS+ solution is not just about encrypting the content—it’s about providing advanced security features like device authentication, device authorization, tamper detection and clone detection and much more.

We also work with leading CE manufacturers like Samsung, LG, Sony and Roku to have them support our innovative HLS-based security solution, so we’re covering a wide range of devices. We solve what works with what. And that’s paramount when we’re talking about multi-screen and entertainment everywhere experiences. 

Q: Multi-screen and TV everywhere were huge themes at SCTE last week. Why is SecureMedia so important here?

A: This goes back to SecureMedia’s history of working with industry standards while maintaining our technology’s flexibility and extensibility. New platforms and devices are coming out all the time, and SecureMedia, because it’s built on standards, works across the entire matrix. So using our technology, service providers don’t have to think about the device or the DRM scheme, format, etc. each time they’re sending out content. 

Q: And why is that good for service providers?

A: We have yet to see a service provider who doesn’t look relieved when they find out how SecureMedia simplifies the video distribution process and saves them on storage costs. When you’re talking about delivering content to multi-screen, you’re not just talking about maintaining the technology for one video on one configuration on one device. You have multiple videos formats, screen resolutions and platforms to address these devices. The challenge is encoding and transcoding the right content to the right devices, the right display resolution, etc. And the storage costs of taking an entire library of content across all those permutations is going through the roof. 

Now, we take care of all this work. SecureMedia puts all these devices on a common playing field, and today’s most popular encoders out there support our technology. So service providers just encode once and encrypt once, and it goes out to all right the devices. They reduce their storage costs and have complete control over the entire process. 

Q: So does that mean that Verizon can limit the number of times I watch the Call Me Maybe video on my tablet?

A: The technology can do it. That’s all a part of permission rights, which SecureMedia handles. Maybe this content provider doesn’t want their video on a tablet. We can take care of that but the best part is that our companion Medios solutions, VideoFlow CMS and/or Connect SR automates this whole process, so customers like Verizon don’t have to worry about studio multi-device contract licensing rights. SecureMedia takes a lot of the headache out of truly secure video delivery. 

Q: Okay, let’s be honest, security isn’t the sexiest thing that Motorola offers, but is it underrated?

A: We leave the sexiness to the marketing team. *Laughs* From a technology standpoint we’re invisible. But as we have shown time and time again, we’re proven and approved. Bottom line, if service providers want to distribute premium content, they need content protection. So you’re right, on the consumer side it’s not too sexy, but if it’s seamless and it works it doesn’t matter. The service providers like that, and consumers, even though they don’t see it, they love it too, because they get to watch their favorite programs and movies. I think that’s the beauty of great technology—it just works. It doesn’t get in the way of the experience.

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