Here at Motorola, we don’t rest on our laurels.
When we’re not making the world of TV a better place through higher resolutions, multi-screen, and better ways to find content—we’re making it as energy-efficient as possible.
Energy efficiency is as much an advancement of TV as are the newer, cooler ways to watch it. And with the right innovation, we don’t have to choose between them.
Think about it this way: if a new set-top uses only half the energy of an older unit while supporting more applications, running higher resolutions, and streaming to multiple devices, that energy savings is free and clear.
And that’s the point: better TV for consumers and greater energy savings—through brilliant technology.
That’s conservation through innovation, and it’s how Motorola has approached TV from the very beginning, working with the EPA on guidelines for set-top energy efficiency. That philosophy has resulted in a 50% decrease in our set-tops’ energy consumption since 2005 and has reduced our carbon footprint by 35% in the same period. Today, Motorola is the industry leader in Energy Star 3.0 qualified set-tops, with 16 across our product line.
And Motorola’s video gateways, which are driving the evolution of TV, now enable streaming on up to eight screens while using significantly less energy than traditional models. For example, using 40% less energy to stream video to three TVs vs. today’s set-tops.
Motorola continues to be on the forefront of new energy efficiency initiatives, like our work with CalPlug, as well as with standards development and education.
That’s great for TV viewers, homeowners, and just about everyone on the planet.
This week, Motorola is announcing its participation in a voluntary agreement with industry leaders like Verizon, Comcast and AT&T to commit to having at least 90% of all set-top boxes purchased and deployed meet Energy Star 3.0 efficiency levels by the end of next year.
The Consumer Electronics Association (CEA) and National Cable & Telecommunications Association (NCTA) expect that collectively this will represent $1.5 billion in annual residential electricity savings. You can read more about it here.
Saving energy and money. Two more reasons to embrace better technology. It’s what the industry calls innovation. It’s what Motorola calls tradition. And it’s the next step in our Conservation through Innovation series.