The Future of TV

The Future of TV is complicated.

The reason, however, is simple: we’re consuming more content on more devices.

For consumers, that often can mean a frustrating experience trying to navigate and access it all on one screen or another. But for service providers, the issue is much deeper…

Multiscreen and new IP-based services need the bandwidth and hardware to power these experiences, but they also need systems and software to integrate and unify them across the entire device ecosystem—all so that we can enjoy the “any” experiences that we want.

Our research shows that 55% of Americans are now multiscreen consumers. For this growing population, the home ecosystem consists of a variety of different screens, connected devices, and content.

That’s a lot of different people using a lot of different screens in a lot of different places. How can we solve this broad challenge of complexity and usability?

We’re seeing an influx of new devices that are trying to answer this question, from Microsoft’s new Xbox to a rumored AppleTV reboot at WWDC. These devices have expanded beyond their original scope of features to address our broad range of activities. But as connected and fully-featured as they are, these devices are still just devices, and don’t have the systems of content, networks, software, and more that’re required to deliver communications and entertainment across multiple screens.

That’s that domain of service providers, and that’s where ARRIS comes in…

We see The Future of TV as having two distinct challenges: simplifying complexity and mastering the complete multiscreen ecosystem—from devices, to content rights, bandwidth, video delivery, and more.

By bringing together the innovation, talent, and product lines of both ARRIS and Motorola Home, we’re in a unique position to help service providers to solve the problems of complexity and end-to-end delivery.

Our combined solutions are making multiscreen simple for consumers and transforming the way that service providers, programmers, and vendors are addressing its many demands through innovation in the cloud, network, and home.

See how we’re demonstrating these capabilities @The Cable Show, Booth #2433

Evolutionary Rhythm: Service vs. Network

High-Definition has irresistibly transformed the consumer video watching experience.  Its allure has a downside for operators – the pressure to provide more HD programming, creating a capacity management challenge.  Furthermore, today’s version of high definition is merely HD 1.0.  Already in labs, standards bodies, and being demonstrated from trade show floors to “big box” stores are emerging HD 2.0 formats which will add to the burden.

Simultaneously, IP data growth (DOCSIS) has been charging ahead at around 50% YOY (CAGR).  Growth has been fueled in recent years by….video!  Over-the-top streaming services such as Netflix, Hulu, and MLB.TV are now an important component of media consumption habits.  This is in large part due to the rapid embrace of IP access-only Tablets and Smartphones capable of high quality video.  This 50% CAGR has been so predictable that we have a well-known name for it – Nielsen’s Law.  With its own Wikipedia entry, this must be an eternal force.  Mustn’t it?

In an effort to fight off the implications of Nielsen’s Law while managing the video service evolution, operators are engaged in activities that substantially improve network efficiency and increase capacity.  These various tools allow operators to see a way out of this resource limitation predicament…or do they?

Today @ 3:30, come to Room 207A at the Walter E Washington Convention Center for the Cable Show’s Spring Technical Forum, Session 35 – Widening the Pipe: The Evolution in Cable Access Architecture and Infrastructure, moderated by Comcast’s Tony Werner.  Arris’ Dr. Robert Howald will discuss the delicate balancing act of Service Evolution and Network Evolution and the conceptual underpinnings of this classic service provider conflict.

In this talk, Dr. Howald draws on Arris’ industry expertise in video, data, and network evolution to assess this multi-dimensional industry challenge using an easy-to-understand itemized Balance Sheet approach.  He then describes how to convert the MSO Bandwidth Assets and Liabilities into a timeline projection to guide long term Capacity Management, using a case study of a hypothetical, typical “today” case and taking it through 15 years of Service and Network Evolution.  The audience will be treated to valuable insights into emerging services and technologies, an understanding of the key trade-offs, and uniquely benefit from the example reference migration strategy that can be used as a baseline to launch operators on their own transition journey to the All-IP end state and a new generation of subscriber services.

ARRIS Speaks @ The Cable Show

Will you be at this year’s Cable Show in Washington, D.C.? If so, make sure you catch the great minds of the new ARRIS speaking about the transformation to IP and the future of the smart, simple connected home.  As a global leader in entertainment and communication solutions, ARRIS is set to address a number of pressing trends and industry issues. Check below for a full list of ARRIS’s speakers at the show.

Monday, June 10

Speaker: Mark Francisco (Comcast Cable)

Paper co-authored by Santhana Chari

12:00 PM – 1:30 PM

Room 207A

Tuesday, June 11

Speaker: Carol Ansley

8:00 AM – 9:30 AM

Room 207A

Speaker: Sandy Howe

11:30 AM – 12:30 PM

Room 207A

2:00 PM – 3:15 PM
Room 207A

Wednesday, June 12

Check back for more Cable Show coverage and insights here!