Monetizing the IPTV Multiscreen Opportunity
Consumers want entertainment that’s personalized, relevant…and anywhere. Our own 2013 study found the average consumer uses multiscreen services away from the home four days a week.
So how do service providers monetize this multiscreen opportunity? Today, we announcedan integrated solution with SeaWell Networks, which enables delivery of localized, session-oriented advertising and programming at the home-network level.
Because, as we all know, the word “trend” is quickly being dropped for “reality” when we talk about multiscreen. This solution gives unprecedented control and customization for service providers in the world of IPTV.