Views from the Middle East

tv_connect_620x350This week we’ve been in Dubai at the TV Connect MENA event, sharing views with service providers across the Middle East. It’s a region in which TV is flourishing. Here, service providers realize that TV is at the heart of their business, helping them develop a genuine bond with their customers.

For them, the UI is the most critical point of differentiation – followed closely by the ability to take that experience across multiple screens.

In this diverse region, we have relatively advanced markets – with high ARPU, high broadband (FTTH) penetration, and a cultural desire to be at the edge of technology and innovation – this will only continue…

But on the other hand, there are the emerging TV markets — with lower ARPU and broadband penetration, traditionally dominated by satellite providers, as fixed infrastructure hasn’t been rolled out as widely.

In these markets, mobile video will play a different role as we take advantage of the greater penetration of mobile broadband networks (e.g. LTE). And with the rollout of HEVC slated for next year, HD video delivery can be a reality – even in these bandwidth-constrained markets – thanks to the efficiency of HEVC encoding.

Multiscreen and wireless video has also been a hot topic with service provider customers at the event as mobile device penetration continues to increase. One service provider even described homes with over 20 TVs… being able to deliver video wirelessly to all these screens is undoubtedly an attractive proposition!

We also took the opportunity at the show to announce a new customer in Saudi Arabia – the Royal Commission for Jubail and Yanbu – where we’re supplying an end-to-end set of solutions to enhance their Internet and TV services.

Check out a few photos from the show below.

Bell Canada Helps Transform the Entertainment Experience

Last month, we were at both SCTE Cable-Tec Expo and TelcoVision. And while at TelcoVision, one topic that came up frequently is that of better leveraging in-home wireless technologies to deliver a better consumer experience.

The consumer experience is at the center of everything we create for our service providers. We know from our own global research that our customers are focused on delivering your media, your way – whether it’s in the comfort of the living room, bedroom, kitchen or really wherever suits them best.

Bell Canada wanted to give its customers a way to add new TVs anywhere in their homes – quickly, cost-effectively – and without having to drill new holes in the wall because there was not a coaxial cable drop. Wireless was the answer, and ARRIS delivered the solution.

Bell’s Fibe TV wireless receiver (ARRIS VIP2502) was only part of how we helped transform the vap2500entertainment experience. We also delivered our VAP2500 wireless access bridge and the software, hardware and integration experience needed to bring these set-tops into their network and service ecosystem seamlessly.

Since May 2013, there have been more than 70 percent take rates for second set-top installations and a 25 percent improvement in the time to install a set-top box. Wireless was the answer for Bell Canada and likely an answer for countless service providers.

We look forward to sharing more on this subject in the weeks ahead. Stay tuned!