Multiscreen and live content, Saudi Arabia, network DVR, and power—that’s what’s in this week’s news.
Half of all ad campaigns will be multiscreen in the next three years; that’s according to a study in MediaDailyNews. Are you ready for multiscreen ad insertion?
A study in Rapid TV News found that 84 percent of pay-TV subscribers want their subscription available live and streaming on their connected devices. Delivering content across all screens is not enough; it has to be ALL content across ALL screens…
Which brings us to ARRIS news, where this week, we were in Dubai at TV Connect MENA talking to Digital TV Europe about providing cable and IPTV infrastructure to Saudi Arabia. Stateside, CEO Bob Stanzione told FierceCable about the multiple ARRIS customers that soon will be deploying network-based DVRs to augment in-home DVR functionality.
And speaking of network DVRs, Broadband Technology Report wrote about their value in home energy conservation by taking DVR processing to the cloud. BTR spoke with ARRIS director of IP engineering, Carol Ansley, about other energy-saving measures, including our own initiatives at the chip level.
Which trend do you think will have the biggest impact on the industry — integrated multiscreen media campaigns, improved DVR functionality or energy efficient set-top boxes?
- Half Of All Ad Campaigns Will Be Multiscreen By 2016 (Nov. 1) By Wayne Friedman, MediaDailyNews: In three years, about half of all media campaigns are expected to be multiscreen campaigns, according to a study from the Association of National Advertisers and Nielsen. Multiscreen is defined as two or more screens — TV, computer, tablet, mobile phone and digital place-based media — running in a similar time frame.
- Pay-TV users demand live linear streaming (Oct. 31) By Joseph O’Halloran, Rapid TV News: Having live content delivered through streaming or through traditional channels is not an either/or for pay-TV subscribers, according to new research conducted by The Diffusion Group and iStreamPlanet.
- Arris to supply TV infrastructure for Saudi industrial cities (Nov. 5) By Staff, Digital TV Europe: Video and broadband technology provider Arris has secured a contract to provide cable and IPTV infrastructure for the petrochemical industry cities of Jubai and Yanbu in Saudi Arabia.
- Arris: ‘lead customers’ to launch network DVR service in 2014 (Nov. 4) By Steve Donohue, FierceCable: Multiple customers of Arris will soon deploy network-based DVRs that will be used to “augment in-home DVR functionality,” Arris CEO Bob Stanzione told analysts last week.
- Power – the Right Amount of It – to the Set Tops (Nov. 6) By Carl Weinschenk, Broadband Technology Report: Since its earliest days, cable has been a powerhouse. From developing new ways of delivering video to becoming a voice and data provider of choice, the industry has exuded power. It’s a business power, a technical power and a political power.