We have access to the biggest trove of data ever produced, but how well-positioned are we to use it? And what are the areas in which consumers can derive benefits? ARRIS will be among the industry leaders discussing these themes at this year’s Cable Congress in Brussels this week.
Charles Cheevers, CTO for our CPE business, will be taking part in a panel discussion called Mining Network Data to Fuel Actionable Decisions. With the amount of information available from connected devices in the home, providers have a growing number of opportunities to improve services. New additions coming into the home, such as voice assistants and other IoT devices, will further broaden the possibilities. We can now better understand consumer behavior, improve service quality, and reduce churn. The panel debate will explore the ways in which we are currently prepared to do this.
But if customers are central to key service decisions, how do providers justify improved data mining to end users? Big data from a consumer perspective will also be part of the discussion. The panel debate will take place on Thursday 9th March in the Gold Hall at 11.50 am.
Cable Congress is a two-day event aimed at identifying and understanding the cable broadband market. This year, the event will cover commercial strategies, innovation, customer experience, marketing strategy and content as well as big data.
For more information about Cable Congress, click here.