ARRIS to Discuss Data Mining for Actionable Decisions @ Cable Congress 2017

We have access to the biggest trove of data ever produced, but how well-positioned are we to use it? And what are the areas in which consumers can derive benefits? ARRIS will be among the industry leaders discussing these themes at this year’s Cable Congress in Brussels this week.

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Charles Cheevers, CTO, CPE, ARRIS

Charles Cheevers, CTO for our CPE business, will be taking part in a panel discussion called Mining Network Data to Fuel Actionable Decisions. With the amount of information available from connected devices in the home, providers have a growing number of opportunities to improve services. New additions coming into the home, such as voice assistants and other IoT devices, will further broaden the possibilities. We can now better understand consumer behavior, improve service quality, and reduce churn. The panel debate will explore the ways in which we are currently prepared to do this.

But if customers are central to key service decisions, how do providers justify improved data mining to end users? Big data from a consumer perspective will also be part of the discussion. The panel debate will take place on Thursday 9th March in the Gold Hall at 11.50 am.

Cable Congress is a two-day event aimed at identifying and understanding the cable broadband market. This year, the event will cover commercial strategies, innovation, customer experience, marketing strategy and content as well as big data.

For more information about Cable Congress, click here.

Inspired Engineering

ARRIS is a company of engineers. Engineers fuel our big ideas and help us power the digital world for Picture1millions of people… every single day.

So, this week—which is Engineering Week—is basically business as usual at ARRIS: just some of the industry’s greatest minds doing some of its greatest work to bring the future of entertainment and communications to everyone on earth. But it’s also an opportunity for us to take a moment, or a blog, to celebrate some of their more specific contributions.

While we can’t possibly do justice to all of the behind-the-scenes work that our talented team of engineers do to improve the way we watch TV and use the Internet, here are a few announcements from the past year, based on the achievements of our engineers (and other people at ARRIS):

Thank you to our amazing engineers for inspiring all of us at ARRIS as well as the next generation of talent (if that sounds like you, check out our internships and careers)!

How to fall in love with your Wi-Fi® this Valentine’s Day

Your significant other isn’t the only thing that deserves attention this Valentine’s Day.

Your Wi-Fi® isSocial Media Vday now a vital element of your home life. Show it some TLC, and it’ll love you back by not ruining your night in front of a romcom.

These three tips will give you Wi-Fi to make Cupid proud.

See other people – You don’t have to be faithful to your gateway if you can get better performance from someone else. Not all gateways are created equal. You can stay with your current service provider but, investigate in a new gateway that will boost the service you’re currently receiving. Look for options with more download and upload channels to boost speeds.

Choose a better position – Moving things to the bedroom? Not so fast! If your gateway is all the way downstairs, you might not get the streaming quality you expect. Make sure your gateway is in the heart of your home to get the best coverage throughout, even in the bedroom.

Set the mood – When you achieve full coverage in every room of your house, you’ll have more options to connect more devices, apps and services. For example, adding connected lighting to your home will make use of your enhanced broadband. And by using voice commands, you’ll be able to get the lighting just right without breaking the mood by fiddling with buttons and menus.

It’s Valentine’s Day after all, so why not become more affectionate with better broadband and entertainment without the flaws?

Love, ARRIS.

PS. You can find more info on our SURfboard® portfolio that will steal your heart at www.surfboard.com

ARRIS channel partner helps island operator think big about the future

Réunion is an island in the Indian Ocean, close to Mauritius. Despite its modest population of just 850,000 people, the country has the same broadband supply and demand challenges as markets many times larger.

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Reunicable is a leading Multi-System Operator (MSO) operating on the island and delivers a triple play offering through its local brand Zeop. The company wanted to extend its network, offering gigabit broadband speeds to all its customers. As a result, it needed world-leading solutions to stay competitive with the other providers on the island and prepare for the future. Working with ARRIS channel partner Lucas Telecom to advise on design, deploy and integrate the technology, Zeop has now implemented the new solution, anchored by the ARRIS E6000 Converged Edge Router.

The implementation was hassle-free and enables Zeop customers to freely use bandwidth-intensive applications with low latency. Zeop’s services are now positioned well against Réunion’s other operators, thanks to ARRIS technology, but it also has the capability to grow its revenue with new services and differentiate itself in the marketplace in years to come.

Read more about Zeop’s story here

For more information about ARRIS channel partners, click here

Where next for TV advertising?

TV advertising is changing as much as the programming and platforms themselves. It’s becoming more targeted and relevant to those consuming the content and there’s a large amount of potential for growth in the future.

Ahead of his participation on a panel discussion at the Future TV Advertising Forum in London, we asked Xavier Denis, Director of Television Advertising Solutions at ARRIS what he’ll be discussing.

Xavier Denis, Director of Television Advertising Solutions, ARRIS

Xavier Denis, Director of Television Advertising Solutions, ARRIS

The TV business is going through rapid and significant changes. Some see a real benefit to consumers. But what is the impact on TV advertising models?

In my mind, there are a couple of things going on. Firstly, we’re seeing large investments from both the traditional service providers as well as new entrants, the more OTT-centric providers, who are working to make content available on any device, as well as improve the overall customer experience. That’s good for addressable television because addressability – the ability to target specific audiences based on demographic attributes – is a by-product of those investments.

Secondly, the content providers themselves recognize that the future is in cross platform reach to cater to new consumer habits. The challenge to TV providers in general is to enable those cross-platform experiences.

If you look at the way spending in general has trended, you’ll see TV ad spend has held steady, which means that it’s still a compelling inventory for marketers and brands to tap into. So, on balance, I think the future of TV advertising is very promising.

Addressable TV: what are the bright spots, and what are the challenges?

Addressable TV is the ability to target specific audiences, as opposed to targeting general geographies. Although it’s still a small portion of the total ad spend, it’s growing. In the US, it’s set to double this year and grow to above $2bn in 2018, according to eMarketer.

There’s another interesting element to add to this by looking at reaching customers across platforms, which is also becoming more targeted. comScore did a study and showed the incremental power of TV networks’ digital properties, which represent nearly a third of unduplicated reach. The situation is good because more of the infrastructure is addressable, so addressable advertising is growing.

The main challenge is that there’s still some work to do in terms of automating and harmonizing how inventory is presented to buyers. More importantly, there’s an intense debate over the issues of attribution and measurement and there’s still a lot of work to find metrics that apply to the various ad formats.

What opportunities do you see in the next 2-3 years?

I think you will see a gradual shift towards more dynamic models. Some of the inventory outside of the top networks and primetime is currently undervalued. It doesn’t mean that the traditional models will go away – on the contrary. The live ad on the Super Bowl will still be sold the way it has been traditionally sold. But where addressable TV drives additional value is in the inventory where targeted audiences across a variety of channels is more valuable than inserting a spot on one specific channel for a general audience. With the new measurement and inventory management tools in place, there will be opportunities to create audience-based products to generate more value for inventory owners and marketers alike.

I also expect that the harmonization of measurement metrics across platforms and ad formats will accelerate collaboration between inventory owners to offer more options to the buy-side, with a greater ability to bridge across channels and devices to offer more reach and minimize the effects of audience fragmentation.

In general, the outlook for television advertising is very good. We know that television provides a brand-safe, highly engaging medium. In the end, it is about working to continue to drive addressability in service providers’ networks and to improve integration between the sell and buy sides.

Black Friday Broadband Special

Shopping enthusiasts, we have a Black Friday deal for you…we’re offering $40 off our SURFboard® SBG6700-AC Cable Modem & Wi-Fi® Router at $119.99.

image6700This might be the most important gift you buy this season; especially, if you buy it for yourself. It is, as they say, the gift that keeps on giving. First, you’ll save over a hundred dollars each year in modem rental fees.

Second, it’ll bring the newest, hottest entertainment and connected experiences to your home for years to come.

Third, you can use it to harness all the speed from your Internet connection to shop online for even more deals the rest of this holiday season.

This Black Friday, the SURFboard SBG6700-AC is our gift to you. Check out Best Buy to take advantage of this deal!

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