How does Twitter + SnappyTV create opportunities for second-screen advertising? ARRIS research sheds light

Twitter’s acquisition of video-editing startup SnappyTV is broadening advertising opportunities on the second screen.

“Twitter is where television viewers come to talk about what they’re watching on TV when snappythey’re watching it,” said Twitter’s CEO, Dick Costello, in an interview last year.

As higher-quality video becomes part of the Twitter experience, the question for second-screen advertisers is how to capitalize on this change of scenery.

Sandy Howe, SVP of Global Marketing for ARRIS, offered the following insight:

“Using smartphones and tablets to accompany the TV experience is no longer a niche activity; it’s the norm. ARRIS research* shows that more than half of global consumers are second-screeners and 12% are using more than two. For content providers and advertisiers, these viewers are an untapped goldmine.

36% of second-screeners used their second device to access live information about the program. Perhaps more compelling is that 30% used it to purchase products featured in the programs they watch. This engagement shows a fundamental shift in how we’re self-seeking to spend money, and consequently has tremendous implications for monetising entertainment.

43% of second-screeners engage in conversations about the TV show they’re watching… while they watch it, and Twitter is an important component in that experience. But more importantly, 41% of consumers find ads on their smartphone intrusive, and nearly half never click through or follow up on TV advertisement on their connected devices. In fact, 40% of consumers record content to skip over the ads! What advertisers need to consider is how to personalize and place their videos to become a relevant and welcome part of the conversation so that they can begin to monetize this opportunity.”

*The ARRIS 2014 Consumer Entertainment Index, an independent study of global media consumption habits, surveying 10,500 consumers from 19 countries

LIWEST selects ARRIS E6000™ for Better Broadband

We just announced that LIWEST will be using our E6000™ Converged Edge Router (CER) to enable future high-speed broadband services of up to 1Gbps to its subscribers in Austria.

The deployment makes LIWEST the latest operator in a growing group of global leaders that have selected ARRIS and the E6000 to future-proof content delivery. Research firm Infonetics recently named ARRIS the leader in this industry-wide shift to the Converged Cable Access Platform (CCAP), citing the sector’s 177% revenue growth and ARRIS’s global lead in the first quarter of 2014.

LIWEST will use the E6000 CER in tandem with our TG682 cable modem/gateway, which is already widely deployed to its subscriber base. This IP infrastructure allows LIWEST to achieve smarter, more efficient networks that can scale to tomorrow’s super-fast broadband speeds and the demands of new, advanced services.

ARRIS Speakers Demonstrate Technical Thought leadership at ANGA

Walking the floor at ANGA, you don’t see any programmers: this conference is all about the technology. This year, four ARRIS speakers drove that conversation on a variety of subjects, from CCAP to Wi-Fi…

Engineering Fellow John Ulm led off, joining a heavyweight panel, including Jorge Salinger of Comcast, in a wide-ranging examination of Converged Cable Access Platform (CCAP) spec and upcoming potential offshoots from the original spec. Introduced by moderator Daniel Howard, CTO of the SCTE, as ‘the father of the DOCSIS MAC protocol’, Ulm laid out the current state of CCAP and then progressed to the pros and cons of its potential offspring: Remote PHY and Remote CCAP. Service providers will have several options to ensure the continued reliability and increased capacity of their networks, options which are dependent on deployment timing, headend space and powering constraints, new generations of silicon, and individual network architectures.

On Day Two, ARRIS CTO of CPE Charles Cheevers addressed the increasingly critical subject of Wi-Fi optimization. Consumers continue to experience a gap between advertised speeds and the actual experience, especially within the home. There, issues of building construction, user overlap (especially within MDUs), and contention between a competing and constantly increasing number of devices are impacting real-world results.

Cheevers proposed the concept of deterministic Wi-Fi delivery, prioritizing usage and implementing a remote resource management system to create a self-organized network within the home Wi-Fi domain to improve the customer experience.  Finally, he previewed the anticipated 802.11 AX, a next-generation Wi-Fi spec that seeks to deliver a 4X improvement in efficiency. It will be a welcome release, coming in at a time when 4k television will be widely-adopted, requiring bitrates between 15Mbs-30Mbs, and 8k will be waiting in the wings, with bitrate needs from 30Mbs-60Mbs.

Cornel speaking

 

Day Three featured Cornel Ciocirlan, ARRIS Regional Chief Technologist, speaking on the Conference’s Connected Home Summit. Panelists discussed global device proliferation (8-10 per user in Western Europe), smart/connected home technology, security concerns, and the need to educate consumers on the cost-value equation.

By 2020 there will be 50 billion devices connected to the Internet, necessitating a commensurate network infrastructure.  Ciocirlan pointed out that the “killer app” driving broadband growth currently is video content consumption, and that the industry needs to develop a killer app for the connected life: machine-to-machine interaction will not drive broadband growth.  As service providers become software companies, they will need to better understand how the Internet of Things will affect the consumer.

Rounding out Day Three, ARRIS Sr. Director of Marketing, Duncan Potter, presented a paper on Dynamic ABR Format Repackaging to optimize network infrastructure. With the increasing number of devices able to consume video expected to reach 7 Billion by 2017, the impact of multiscreen on operator video infrastructure costs has far outstripped the ability of caching to reduce the cost of that video distribution.  Potter referenced a case study conducted with a major US service provider to mitigate the costs of storage, packaging, and backhaul by using dynamic repackaging from a single format such as Apple HLS to whatever the client requires, at various points in the network.

Some food for thought as we close out ANGA. Check back for more from Canitec and beyond.

Entertainment on our terms: the case for personalization

The 2014 ARRIS Consumer Entertainment Index reveals that content personalization, access, and control is not only growing in popularity among consumers, but is a vital pathway for the evolution of entertainment.

SandyHowe_2012

Sandy Howe, SVP Global Marketing

This year, we surveyed 10,500 people from 19 countries to get a pulse on how people around the world are engaging with content. Here’s what we found:

Mobile device usage around the world is growing exponentially. These devices are increasingly more powerful, personalized, and connected. That, combined with better access to high-speed broadband is fueling a new multiscreen ecosystem. The result is a fundamental change in what people expect from their entertainment.

In short: consumers want entertainment on their terms – the ability to control what they watch, when they watch it, and where.

This is a natural outgrowth of the connected lifestyle enabled by services like DVR and OTT, but now we’re seeing consumers take the next step towards personalized and boundary-less entertainment. It represents a global opportunity to develop services, features, networks, and experiences that not only align with these trends, but anticipate the way they will evolve.

Here are some of the more poignant findings from this year’s study:

Broadcast TV is here to stay

  • 96% of global respondents watch at least 1-5 hours of Broadcast TV each week.

The living room remains the center for entertainment, but consumers are branching out with mobile devices

  • 41% now use tablets in the bedroom, 22% in the kitchen
  • 40% use smartphones in the bedroom, 25% in the kitchen

Binge TV-viewing is at an all-time high

  • 80% have binge-viewed content. One in four 25-34 year-olds binge-view once a week.

Traditional TV advertising is irritating, but storage is a bigger concern, and second-screen merchandising may be the next way in

  • 60% download or record a TV program just to skip the ads
  • 62% of those interested in using a remote storage solution would watch a few ads in exchange for room to save their content
  • 30% used second screens to buy an item featured on the TV program they’re watching

For the full results, visit www.arrisi.com/arriscei.

We’ve reached a global inflection point in how we deliver entertainment that truly engages consumers. Service providers have an unprecedented opportunity to address the many ways that people are consuming and interacting with content on a variety of devices, across the home, and around the world.

ARRIS has a long history of uniting the technology, expertise, and innovation to anticipate tomorrow’s consumers. We’re collaborating with our customers, partners, and industry to succeed in this new era of entertainment. Together, we are inventing the future.

Discussing the Next Era of Entertainment at TV Connect

We’re in London this week at the TV Connect event sharing how we can empower our service provider customers to deliver high quality video across the home today and in the future.  We’re also discussing how to evolve today’s multiple screen video platforms to a real multiscreen experience, looking at the compelling case for nDVR.  Visitors to the ARRIS stand are also exploring the future of advertising and monetizing in a multiscreen world.  And with 4k services just around the corner, we talking about the path to UltraHD from both the econding and decoding perspectives.

Take a look at some of our pictures from the show floor below and drop by and see us on Stand 41 if you’re at TV Connect this week!

DSC_7836 DSC_7841 DSC_7846 DSC_7849 DSC_7850 DSC_7930 DSC_7941 DSC_7949 TV Connect TC5 TC4 TC3 TC2 TC1

 

Countdown to Cable Congress: Q&A with Ayham Al-Banna

It’s that time of the year again…Cable Congress is just around the corner, and ARRIS Systems Architect Ayham Al-Banna will be on stage discussing the evolution of HFC. We caught up Ayham to get his insights on HFC, future trends…and even what new industry terms we should add to our vocabulary to show we’re in the know.

We often hear about key trends including ‘on-demand,’ ‘connected life,’ ‘ultra-fast,’ and ‘multiscreen.’ In your mind, what are a couple of trends that will become louder and more discussed in 2014?

One trend to watch is the “snappiness” on the Internet, which describes the rate at which the needed information is provided in a short burst. You’ll also hear more and more about “interactive gadgets,” such as your connected refrigerator notifying you that you are low on tomatoes or your pantry asking you to bring coffee beans on your way home.

What are some of the biggest technological advancements driving new and improved services for the consumer?

When we discuss new technologies driving new and improved services, it’s essential to mention advancements within Converged Cable Access Platform (CCAP), DOCSIS 3.1, digital optics, remote gadgets and Fiber-to-the-Home (FTTH). With that being said, the consumer is indeed the focus of our innovation and delivering a better user experience. True, people are consuming more media on more devices in more places, but we’re also seeing increased demand for timely and relevant experiences, better content recommendations, and, of course, higher-quality programming. These desires speak directly to what ARRIS does best.

What is one of the biggest technological advancements that may be transparent to the average consumer?

Service providers have a multitude of technologies that are transparent to the consumer surrounding faster services and a better user experience. For example, the average consumer might not know whether service providers are using integrated or remote CCAP as well as DOCSIS 3.1 (D3.1) technologies to create a more seamless user experience. CCAP and D3.1 are quickly transforming the consumer’s experience in a very positive way, and they will only make things that much better in the years ahead.

How does an organization like ARRIS embed innovation into its culture?

ARRIS continuously keeps its engineers at all levels in the company tied to the newly-evolving technologies. To ensure engineers are staying ahead of industry trends, groups within the company get together frequently to research topic and provide monthly tutorial that are accessible to everyone. ARRIS also encourages engineers to explore new ideas and prototype them by providing the necessary tools and resources.

What keeps you passionate about this industry?

The continuous innovation in this industry amazes me. This industry evolved to offer people more affordable, faster and better services. I have the opportunity to see the direct impact of what we research, architect, design and build on people’s lives. I am proud of this work, especially as I see the positive impact it has in different fields from hospitals to hotels to connected cars to connected homes. This industry is addictive!

Make sure to stop by Ayham’s panel on the evolution of HFC on March 14 if you’re at Cable Congress. We look forward to seeing you in Amsterdam.

« Older Entries