Results of the 2015 ARRIS Consumer Entertainment Index

Our latest Consumer Entertainment Index (CEI) surveyed 19,000 consumers from 19 ARRIS Group Infographiccountries for a representative sample of how entertainment is evolving all over the world.

What we discovered is that media is becoming more personalized, pervasive, and mobile… but not in the ways that many had predicted.

Wi-Fi

Let’s start with Wi-Fi. It’s no longer a convenience; it’s a necessity, in every room of the house—according to 72% of the population. But at the same time, 63% have problems with their high-speed Internet.

Why? It could be the growing ecosystem of media devices that are tapping into the home network—the current household now has six. It could also be the fact that people are streaming more video in more places, more often. Either way, it’s a high-growth area that’s seeing some growing pains.

Mobile TV

Beyond the home, mobile TV continues to expand its following—now representing 59% of the market. But the growth center is in the older demographics—especially 65+—most likely because they’ve historically been slower to embrace it.

On the whole, mobile TV usage is up 7% since last year—not the rapid growth that many had expected, but we found that the hold-up has to do principally with screen size and data costs, among other hurdles.

Interestingly, data costs, coupled with the unreliability of public Wi-Fi or mobile data on-the-go, has created a unique consumer preference for downloading—versus streaming—mobile content. Mobile TV has a way to go, but people want it: 68% indicated interest in a service that could play any content in any location.

Binge-viewing

That brings us to binge-viewing, which already has evolved considerably since the trend went mainstream just a few years ago.

Binge viewing on mobile devices has grown to 21%, while most still prefer to use a TV. But the most interesting development is that the majority of binge-viewers (60%) binge-view alone—consuming three hours of video in each sitting.

The time investment and content specificity of binge-viewing makes it a deeply personal and immersive activity—much like reading a book—which carries important implications for content discovery and customization.

OTT

Over-the-top TV was once touted as the death knell for broadcast TV, but in many respects that hasn’t panned out. While OTT popularity hasn’t diminished, its growth has slowed to 1% in the past year. Broadcast TV, meanwhile, declined by the same percentage, staying nearly flat at 95%.

What is proving a reliable trend is the volume of consumer engagement with entertainment. The average consumer now watches 10.7 hours of traditional, free TV in addition to 10.2 hours of paid TV, 6.7 hours of OTT, 6.6 hours of IPTV, and 6.4 hours of paid Internet streaming… each week.

The key takeaways from this year’s research are the abundance of opportunities for service providers to improve Wi-Fi across the home, remove barriers to mobile media, and customize content and services to each consumer.

At ARRIS, we take inspiration from each CEI to collaborate with our customers to transform entertainment for millions of people around the world. In effect, the trends you see in year’s study not only reflect the evolution of consumer behavior, but offer a glimpse into the future of entertainment.

Take a look at the full results of the 2015 ARRIS CEI at: www.arris.com/arriscei

ARRIS CEI – A Closer Look

Last year, we released our annual ARRIS Consumer Entertainment Index—a global study of ARRIS_infographic_May201410,500 people in 19 countries—that uncovered some fascinating trends about the ways that we enjoy our entertainment.

It was clear that we want our media, our way—whether that’s recorded or broadcast content on our phones or tablets or watching several episodes of our favorite show, all at once. But there was a lot more in the numbers that we thought were worth a closer look.

Today, we’re publishing a several new reports that shed light on the data in different regions of the globe. Take a look at our new whitepaper and regional presentations, here.

Binge-Viewing: Orange is the New Black

Orange is the New Black kicks off Friday night, which means t-minus two days to catch up on 13 ARRIS_infographic_May2014hours of the first season. The water cooler won’t wait.

Sound familiar? Binge-viewing is exploding globally: 80% of the world’s population does it, according to ARRIS’s 2014 Consumer Entertainment Index.

And we’re binge-viewing on mobile devices too: a third of us use our laptops and a quarter, our smartphones.

Check out our infographic for more top-line info — and tell us how you binge in the comments below.

Beyond CEI: addressing trends in multiscreen, storage, and monetization

Our Consumer Entertainment Index revealed several key trends around multiscreen, storage, and advertising…

Mobile devices are multiplying exponentially. Streaming and multiscreen is at an all-time high. Consumers are running out of space to store their content. And traditional advertising is losing its luster.

Our VP of Product Marketing, Kevin Wirick, and our VP & GM of Multiscreen Infrastructure, Neerav Shah, review these trends in the context of the industry innovation and discuss how entertainment and monetization must evolve to anticipate tomorrow’s consumers in today’s multiscreen world. Check out the video above.

Entertainment on our terms: the case for personalization

The 2014 ARRIS Consumer Entertainment Index reveals that content personalization, access, and control is not only growing in popularity among consumers, but is a vital pathway for the evolution of entertainment.

SandyHowe_2012

Sandy Howe, SVP Global Marketing

This year, we surveyed 10,500 people from 19 countries to get a pulse on how people around the world are engaging with content. Here’s what we found:

Mobile device usage around the world is growing exponentially. These devices are increasingly more powerful, personalized, and connected. That, combined with better access to high-speed broadband is fueling a new multiscreen ecosystem. The result is a fundamental change in what people expect from their entertainment.

In short: consumers want entertainment on their terms – the ability to control what they watch, when they watch it, and where.

This is a natural outgrowth of the connected lifestyle enabled by services like DVR and OTT, but now we’re seeing consumers take the next step towards personalized and boundary-less entertainment. It represents a global opportunity to develop services, features, networks, and experiences that not only align with these trends, but anticipate the way they will evolve.

Here are some of the more poignant findings from this year’s study:

Broadcast TV is here to stay

  • 96% of global respondents watch at least 1-5 hours of Broadcast TV each week.

The living room remains the center for entertainment, but consumers are branching out with mobile devices

  • 41% now use tablets in the bedroom, 22% in the kitchen
  • 40% use smartphones in the bedroom, 25% in the kitchen

Binge TV-viewing is at an all-time high

  • 80% have binge-viewed content. One in four 25-34 year-olds binge-view once a week.

Traditional TV advertising is irritating, but storage is a bigger concern, and second-screen merchandising may be the next way in

  • 60% download or record a TV program just to skip the ads
  • 62% of those interested in using a remote storage solution would watch a few ads in exchange for room to save their content
  • 30% used second screens to buy an item featured on the TV program they’re watching

For the full results, visit www.arrisi.com/arriscei.

We’ve reached a global inflection point in how we deliver entertainment that truly engages consumers. Service providers have an unprecedented opportunity to address the many ways that people are consuming and interacting with content on a variety of devices, across the home, and around the world.

ARRIS has a long history of uniting the technology, expertise, and innovation to anticipate tomorrow’s consumers. We’re collaborating with our customers, partners, and industry to succeed in this new era of entertainment. Together, we are inventing the future.