More than 90,000 attendees descended on the Las Vegas Convention Center to hear about the future of content at the NAB Show. ARRIS is leading that conversation with demos that offer a glimpse of the many technologies driving the evolution of TV — from multiscreen digital rights management to UltraHD pathways, personalized ad insertion, and solutions that address the industry’s most influential trends.
In case you weren’t able to attend the show, we’ve provided a snapshot of our booth and a few of the demos shown.
Recapping on news from last week, we announced that BT, the major telecoms provider in the UK and one of the world’s largest telcos, is using our world-class IPTV headend across BT TV and BT Sport, benefiting from our encoding, video distribution and services platform. This includes our SE-6501 and SE-6601 encoders, and our DM6400 Cherrypicker, which supports the high-profile content shown on BT’s popular sports channels.
ARRIS was the natural choice for BT to help provide its revolutionary Sports offering and deliver an excellent viewing experience to their customers, which launched 1 August and is enjoyed by some four million homes across the UK and Ireland. Happy viewing to all those lucky enough to get the service!
We are in the Big Apple this week at Content and Communications World, where we announced that The Weather Channel selected our MPEG-4 encoders to enhance consumers’ viewing experience as reported by FierceCable.
Millions of people tune in every morning for the latest weather forecast, but what if you could watch in four-times the resolution of current HD? According to Broadband TV News, a recent report revealed that soon could be a reality with the North American market expected to be the first region to eclipse five percent of 4K TV shipments in 2017.
In other news, consumers’ viewing habits remain a topic of conversation with Broadband Technology Report featuring a report by Infonetics Research on the growth of multiscreen, while Business Insider discussed how this season’s TV schedule is emphasizing the trend’s importance.
Lastly, Light Reading added findings from a report by Multimedia Research Group confirming the growing consumer demand for more advanced video and home networking services.
Are you a multiscreen viewer? How has the second-screen trend impacted your viewing experience? Let us know in the comments!
- Weather Channel signs Arris to help it deliver ‘future unique content experiences’ (Nov. 13) By Steve Donohue, FierceCable: Arris said it struck a deal with The Weather Channel, which will use its integrated receiver decoders and encoders to help it deliver more regionalized data and linear services.
- Price remains most critical factor for 4K (Nov. 11) By Robert Briel, Broadband TV News: Price remains the most critical factor for 4K (or Ultra HD) TV adoption, according to ABI Research.
- Multiscreen Video Dominates Home Networking (Nov. 11) By Staff, Broadband Technology Report: According to Infonetics Research, the home networking industry is increasingly focused on multiscreen video.
- Why The ‘Second Screen’ Industry Is Now Ready For Prime-Time (Nov. 13) By Marcelo Ballve, Business Insider: We’re in a multiscreen world. These days, TV shows and ad campaigns are planned with a smartphone or tablet-toting TV viewer in mind. A wide majority of U.S. audiences now use a second screen while watching TV, and about half of them do so on a daily basis.
- Make Way for Gateways (Nov. 12) By Alan Breznick, Light Reading: Although they may still be relatively small in number, home media gateways are starting to make their presence felt in the pay TV market.
ARRIS is at the Content & Communications World Expo in NYC this week. And you guessed it—we’re showcasing how we transform content and communications delivery for our global customers @ booth #1111.
One of our key innovations is delivering personalized content experiences through advanced encoding. Here’s an example:
Millions of people check The Weather Channel each day for their local forecast. And now, The Weather Channel will use ARRIS flexible MPEG-4 encoders (DSR 4440 and 4460) to deliver even more personalized and localized content directly to their favorite screen.
Navigating the sea of consumer data, crunching it into meaningful bits, and using them to personalize consumer experiences is one way that ARRIS solutions are transforming the future of content and communications.
Stay tuned for more, and let us know what stood out to you at CCW this year in the comments below.