How does Twitter + SnappyTV create opportunities for second-screen advertising? ARRIS research sheds light

Twitter’s acquisition of video-editing startup SnappyTV is broadening advertising opportunities on the second screen.

“Twitter is where television viewers come to talk about what they’re watching on TV when snappythey’re watching it,” said Twitter’s CEO, Dick Costello, in an interview last year.

As higher-quality video becomes part of the Twitter experience, the question for second-screen advertisers is how to capitalize on this change of scenery.

Sandy Howe, SVP of Global Marketing for ARRIS, offered the following insight:

“Using smartphones and tablets to accompany the TV experience is no longer a niche activity; it’s the norm. ARRIS research* shows that more than half of global consumers are second-screeners and 12% are using more than two. For content providers and advertisiers, these viewers are an untapped goldmine.

36% of second-screeners used their second device to access live information about the program. Perhaps more compelling is that 30% used it to purchase products featured in the programs they watch. This engagement shows a fundamental shift in how we’re self-seeking to spend money, and consequently has tremendous implications for monetising entertainment.

43% of second-screeners engage in conversations about the TV show they’re watching… while they watch it, and Twitter is an important component in that experience. But more importantly, 41% of consumers find ads on their smartphone intrusive, and nearly half never click through or follow up on TV advertisement on their connected devices. In fact, 40% of consumers record content to skip over the ads! What advertisers need to consider is how to personalize and place their videos to become a relevant and welcome part of the conversation so that they can begin to monetize this opportunity.”

*The ARRIS 2014 Consumer Entertainment Index, an independent study of global media consumption habits, surveying 10,500 consumers from 19 countries

ARRIS Wireless Video Receivers Power Bell Canada’s Fibe TV

We’re working to constantly improve your entertainment experiences — whether that’s watching a big sports game or just kicking back with family and friends.

Recently, Bell Canada, posted this video showing exactly what entertainment powered by ARRIS vap2500-174x300looks like. As we noted a few months back, Bell’s Fibe TV is changing what it means to enjoy your content anywhere — even if that means moving your buzzer-beating game of hockey outside to the Canadian cold.

Whatever game, show, movie, or event you’re watching, ARRIS solutions are redefining the experience from content to consumption…on the couch, and everywhere in between.

Where’s your favorite place to watch TV? Let us know in the comments below.

Personalization and Perfection: The Language of Romance

Romance is all about personalization.

Just ask anyone with pollen allergies who’s ever been gifted a dozen roses.

Everyone has a preference—the secret to our hearts is knowing what we want.

In a recent survey of UK consumers, we found that more than three out of four people avoid romantic Valentine's Viewing Habits comedies altogether if they’re alone on Valentine’s Day. Now, wouldn’t it be nice if your service provider knew that? Then you wouldn’t have to wade through cheesy romantic comedy movie after cheesy romantic comedy while you surf through TV guide waiting for your better half to return from work.

Well, when it comes to entertainment, ARRIS thinks that your selection of shows, your video recommendations, and how they look on the screen should be just as unique as you are.

That’s why we developed technology like our Merchandiser platform, which allows your service provider to know your movie preferences, so that they can have your top choices waiting for you on the front page of your guide as soon as you flip on the set.

Our survey also found that while a whopping majority of people head for the comfort of the living room on Valentine’s day to watch TV on the big screen, viewers also are taking their favorite characters around the house with them—nearly a tenth of 18-34 year olds like watch a TV series while taking a hot soapy bath! Today, our technology helps service providers give you the choice—freeing your entertainment to your favorite screen, wherever you are. Romantic, no?

Here’s another statistic for romantic nights in: over a third (38%) of UK consumers prefer to watch a movie that they know and love, while 22% choose scheduled TV programming, and only 13% go for streamed or downloaded content.  

We’re all different, but with the right technology, romance is easier than ever.  

What would be your perfect Valentine’s viewing experience? Leave us a comment or Tweet us on @ARRISEverywhere!

Moving Wi-Fi Forward

ARRIS is a big supporter of Wi-Fi.

After all, it powers the majority of our Internet activities, whether that’s watching video or surfing the web wifion our tablets, TVs, laptops, or phones.

Wi-Fi is so important that we’ve joined forces with some of the world’s leading technology companies—in a new coalition called WifiForward —to improve it through the use of unlicensed spectrum.

Unlicensed spectrum encompasses the radio frequencies that the FCC lets people use without a license. This includes the 2.4Ghz and 5Ghz frequencies that we use for Wi-Fi today.

But there are other frequencies in the spectrum that also are available for Wi-Fi, and they’re becoming increasingly important as our current frequencies become more and more congested with the increasing number of devices that use them.

That’s where WifiForward comes in. We’re working with policymakers to open up additional spectrum, like the 3.5Ghz frequency, to stimulate the economy, encourage innovation in consumer electronics and wireless networking, and ensure that consumers can continue to download, upload, and stream all their favorite content, freely.

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