ARRIS to Discuss Data Mining for Actionable Decisions @ Cable Congress 2017

We have access to the biggest trove of data ever produced, but how well-positioned are we to use it? And what are the areas in which consumers can derive benefits? ARRIS will be among the industry leaders discussing these themes at this year’s Cable Congress in Brussels this week.

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Charles Cheevers, CTO, CPE, ARRIS

Charles Cheevers, CTO for our CPE business, will be taking part in a panel discussion called Mining Network Data to Fuel Actionable Decisions. With the amount of information available from connected devices in the home, providers have a growing number of opportunities to improve services. New additions coming into the home, such as voice assistants and other IoT devices, will further broaden the possibilities. We can now better understand consumer behavior, improve service quality, and reduce churn. The panel debate will explore the ways in which we are currently prepared to do this.

But if customers are central to key service decisions, how do providers justify improved data mining to end users? Big data from a consumer perspective will also be part of the discussion. The panel debate will take place on Thursday 9th March in the Gold Hall at 11.50 am.

Cable Congress is a two-day event aimed at identifying and understanding the cable broadband market. This year, the event will cover commercial strategies, innovation, customer experience, marketing strategy and content as well as big data.

For more information about Cable Congress, click here.

ARRIS @ NCTC’s Winter Conference

The NCTC Winter Conference brings together one of the broadest cross sections of independent video wec17logoand broadband providers in the US. This week, we’re in New Orleans to meet with this incredibly diverse mix of operators, so that we can help them deploy the fastest Gigabit services, the latest DOCSIS® 3.1 technology, and the most comprehensive and reliable Wi-Fi® networks.

ARRIS’s industry-leading portfolio is also one of the broadest ones on the market—spanning the network, cloud, and home. But what’s key to NCTC’s independent operators is that our portfolio also offers a variety of solutions to suit providers large and small. At the show, we’ll be discussing how we can leverage ARRIS’s unmatched global scale to power this new digital world for subscriber bases of all sizes.

If you’re in New Orleans, drop by our booth (#300/302) to learn more!

ARRIS @ CES 2017

ces-2017-logoCES is our annual showcase for ARRIS’s vision of tomorrow’s consumer entertainment and communications experiences. It brings 170,000 of the most important industry executives, media and influencers to Las Vegas for meetings and demonstrations of the future. And that makes it a very important event for setting the stage for the rest of the year.

This year, we’re addressing security for all devices connected to the network including IOT, seamless services at the intersection of a new convergence of IoT devices inside and outside the home and more. Our demonstrations focus on the experiences that have come to exemplify those trends, including The Connected Home, Consumer Experience Management, IP Video Experiences, and HEVC Video Delivery. These experiences bring the spotlight to our solutions for 4K and IP video delivery, as well as managed platforms for user experience and the connected home.

Get ready for an exciting CES, and follow us on Twitter for the latest from the show!

ARRIS and Intel Security Collaborate to Deliver Whole Home Cybersecurity

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Sandy Howe, SVP & GM, Consumer Products Group at ARRIS

ARRIS and Intel Security have joined forces to change home internet security as you know it.

Starting with our flagship SURFboard® SBG7580-AC gateway, we’ll be embedding Intel’s McAfee® Secure Home Platform software directly into a new group of devices we’re calling the ARRIS Secure Home Gateway portfolio. We expect our SBG7580-AC to be available with this new security (which will be branded “Secure Home Internet”) around the first half of 2017.

Why is that a big deal?

Well, when you put Intel’s leading security into our leading gateways, any device you connect to one of them will be protected from viruses, malware, phishing, and more. It’s like a security system for your home network that will protect all of your connected devices. It doesn’t matter if it’s a Fitbit or a laptop, your device will be safe.

And why do you need that?

If you told me a few years ago that my new connected washing machine could be hacked, I don’t think I would’ve been very concerned. Worst-case scenario: someone heavy cycles my delicates. But today, things are different. In the connected home, the weakest link can jeopardize the entire home; it can put your data and your family’s data at risk.

By 2020, the average household will have more than 50 connected devices. We have a real need for a new kind of solution that protects every device in the home by protecting the home network. We call it network-level security.

That’s why we’re proud to be the first to announce we’ll be bringing McAfee Secure Home Internet on a powerful gateway that combines a gigabit broadband modem, with a gigabit Ethernet router, and gigabit Wi-Fi. The SBG7580-AC with McAfee Secure Home Internet will be everything you’ll need for a smart, safe connected home—in one device. And it’s just the beginning. Welcome to a secure future.

Where next for TV advertising?

TV advertising is changing as much as the programming and platforms themselves. It’s becoming more targeted and relevant to those consuming the content and there’s a large amount of potential for growth in the future.

Ahead of his participation on a panel discussion at the Future TV Advertising Forum in London, we asked Xavier Denis, Director of Television Advertising Solutions at ARRIS what he’ll be discussing.

Xavier Denis, Director of Television Advertising Solutions, ARRIS

Xavier Denis, Director of Television Advertising Solutions, ARRIS

The TV business is going through rapid and significant changes. Some see a real benefit to consumers. But what is the impact on TV advertising models?

In my mind, there are a couple of things going on. Firstly, we’re seeing large investments from both the traditional service providers as well as new entrants, the more OTT-centric providers, who are working to make content available on any device, as well as improve the overall customer experience. That’s good for addressable television because addressability – the ability to target specific audiences based on demographic attributes – is a by-product of those investments.

Secondly, the content providers themselves recognize that the future is in cross platform reach to cater to new consumer habits. The challenge to TV providers in general is to enable those cross-platform experiences.

If you look at the way spending in general has trended, you’ll see TV ad spend has held steady, which means that it’s still a compelling inventory for marketers and brands to tap into. So, on balance, I think the future of TV advertising is very promising.

Addressable TV: what are the bright spots, and what are the challenges?

Addressable TV is the ability to target specific audiences, as opposed to targeting general geographies. Although it’s still a small portion of the total ad spend, it’s growing. In the US, it’s set to double this year and grow to above $2bn in 2018, according to eMarketer.

There’s another interesting element to add to this by looking at reaching customers across platforms, which is also becoming more targeted. comScore did a study and showed the incremental power of TV networks’ digital properties, which represent nearly a third of unduplicated reach. The situation is good because more of the infrastructure is addressable, so addressable advertising is growing.

The main challenge is that there’s still some work to do in terms of automating and harmonizing how inventory is presented to buyers. More importantly, there’s an intense debate over the issues of attribution and measurement and there’s still a lot of work to find metrics that apply to the various ad formats.

What opportunities do you see in the next 2-3 years?

I think you will see a gradual shift towards more dynamic models. Some of the inventory outside of the top networks and primetime is currently undervalued. It doesn’t mean that the traditional models will go away – on the contrary. The live ad on the Super Bowl will still be sold the way it has been traditionally sold. But where addressable TV drives additional value is in the inventory where targeted audiences across a variety of channels is more valuable than inserting a spot on one specific channel for a general audience. With the new measurement and inventory management tools in place, there will be opportunities to create audience-based products to generate more value for inventory owners and marketers alike.

I also expect that the harmonization of measurement metrics across platforms and ad formats will accelerate collaboration between inventory owners to offer more options to the buy-side, with a greater ability to bridge across channels and devices to offer more reach and minimize the effects of audience fragmentation.

In general, the outlook for television advertising is very good. We know that television provides a brand-safe, highly engaging medium. In the end, it is about working to continue to drive addressability in service providers’ networks and to improve integration between the sell and buy sides.

Addressing Broadband & Video for Africa at TV Connect Africa

We’re in Cape Town this week at TV Connect Africa (Hall 4 Stand #TV19) where we are demonstrating our vision of the future for broadband and video.

We’re showing our broad range of set-tops, from cost-conscious devices for low ARPU markets to high-end UHD media servers, for cable, IP, terrestrial and satellite access.  This includes the recently launched DStv Explora 2 decoder with HEVC, the fourth generation of HD PVR devices that ARRIS and MultiChoice have launched together, making it easier for customers to access MultiChoice’s growing on-demand services.

Visitors can meet our experts to understand the migration path to ABR IP video delivery, including high-density HEVC encoding.  And how we’ve optimized Wi-Fi to deliver high quality wireless video to all corners of the home, as well as outside the home, to communities, schools, hospitals and stadiums.

Come and see us at Stand TV19 in Hall 4!

ARRIS stand TV Connect Africa 2

ARRIS stand TV Connect Africa 1

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