How does Twitter + SnappyTV create opportunities for second-screen advertising? ARRIS research sheds light

Twitter’s acquisition of video-editing startup SnappyTV is broadening advertising opportunities on the second screen.

“Twitter is where television viewers come to talk about what they’re watching on TV when snappythey’re watching it,” said Twitter’s CEO, Dick Costello, in an interview last year.

As higher-quality video becomes part of the Twitter experience, the question for second-screen advertisers is how to capitalize on this change of scenery.

Sandy Howe, SVP of Global Marketing for ARRIS, offered the following insight:

“Using smartphones and tablets to accompany the TV experience is no longer a niche activity; it’s the norm. ARRIS research* shows that more than half of global consumers are second-screeners and 12% are using more than two. For content providers and advertisiers, these viewers are an untapped goldmine.

36% of second-screeners used their second device to access live information about the program. Perhaps more compelling is that 30% used it to purchase products featured in the programs they watch. This engagement shows a fundamental shift in how we’re self-seeking to spend money, and consequently has tremendous implications for monetising entertainment.

43% of second-screeners engage in conversations about the TV show they’re watching… while they watch it, and Twitter is an important component in that experience. But more importantly, 41% of consumers find ads on their smartphone intrusive, and nearly half never click through or follow up on TV advertisement on their connected devices. In fact, 40% of consumers record content to skip over the ads! What advertisers need to consider is how to personalize and place their videos to become a relevant and welcome part of the conversation so that they can begin to monetize this opportunity.”

*The ARRIS 2014 Consumer Entertainment Index, an independent study of global media consumption habits, surveying 10,500 consumers from 19 countries

Five Reasons to Give Your Dad a SURFboard® This Father’s Day

Let’s face it: we all watch a lot of TV. And sometimes (like every day) Dad needs to stream, binge, and multiscreen his way through the latest and greatest.

That’s a complex set of objectives that we’re not really advancing with cologne and a necktie… So this SBG6782U_RIGHT (revised2)Father’s Day, ARRIS has a better idea: our SURFboard® SBG6782-AC Modem & Wi-Fi® Router. It’s the gift that keeps on giving.

For years to come, Dad will thank you as he streams his favorite sports and videos… without annoying buffering or dropouts. That’s thanks to the latest 802.11AC Wi-Fi and a host of other technology that we stuffed into the SBG6782-AC.

And now we’ll help you count the reasons why it should be at the top of your shopping list this month:

#5: The Wil Wheaton Project, now on Syfy. On the living room TV, on a tablet. In a box with a fox. Dad gets it however he wants it.

#4: The whole season of HBO’s True Detective in one night? Done.

#3: Binge viewing House of Cards… from a tablet? Done and done.

#2: The NBA finals. Can Dad catch the game after work? Can he rewatch the moments he missed when he was busy multiscreening #s 2-5?

#1: NFL season. It’s almost here. We’re thinking ahead, which means you’re thinking ahead. Pro tip: brush up on last-season’s highlights before this season’s kickoff.

The SURFboard helps Dad get his TV, his way. And that’s good for everyone. Priceless.

The SBG6782-AC is available at Amazon, Best Buy and Target now.

Happy Father’s Day to all the dads out there!


Big data, one of the hottest topics in technology, remains an untapped opportunity in video services. Andy Aftelak, VP of Advanced Research at ARRIS, reviews the Top Five Ways that big data will alter the consumer entertainment experience and explore how service providers can use it to stay ahead of consumer demand.

1. Increasingly personalized TV experiences

Big data will continue to give us contextual relevance at unprecedented levels. For example: metadata on what’s actually happening within the content, behavioral information on the viewer and insight into what device they may be using.

Scene-level metadata can provide contextual, semantic cues for personalized and supplemental viewing. It has the potential to offer increasingly sentient content discovery processes, like knowing exactly what you’d want to watch based on your mood – and increasingly cool supplementary experiences – like a call-to-action game appearing in sync with the main screen content. Our recent Consumer Entertainment Index research found that 49% of consumers never click through or follow up on TV advertisement on their connected devices – which shows that personalization has much room for improvement before securing the attention of today’s time-short consumers.

2. Truly targeted advertising

In line with this, TV advertisements have a long way to go to be as targeted as web advertisements, because they still rely on location and demographics. Indeed, our research also found that Traditional TV advertisements are a turn-off to consumers – with 60% downloading or recording a TV program just so that they can skip the advertisements. However, 17% of consumers use secondary devices to purchase products featured on the programs they watch, so there is a big opportunity for the service providers who get this right. With big data, video ads now can dig deeper into viewer preferences and buying behaviors, better matching the ad to the viewer. Furthermore, big data will allow for ads in supplementary viewing experiences (such as a corresponding mobile app) to appear at the right time in the actual content – for example, during a quiet moment of an otherwise explosive drama. Now that’s targeting!

3. Supreme quality of service

More data means better quality of service. It can enable real-time fault repairs and allow providers to predict outages even before they happen. This data-driven network optimization can free up operational resources and technical services and will give providers better insight into planning and scaling their networks for the future.

Our research shows that today’s consumers are still struggling with quality of service – 46% of consumers use an online subscription or streaming service at least once a week, but 73% had problems with streaming subscriptions and on demand services. With big data, providers will also be able to utilize the data gathered from the increasing number of connected devices to instrument the way that Wi-Fi® is distributed through the home. The result? Unprecedented Wi-Fi optimization for consumers.

4. Holistic discovery process

Today’s viewers are used to getting content from multiple sources on multiple devices. However, this process is not very well-managed: consumers still have to sift through various content catalogs – including TV channels, VOD libraries and OTT sources – to find what they want.

With big data, the search process will change dramatically. By making metadata searchable, contextual search will give better results. Automated search will also be improved, with methods like facial recognition enabling new levels of holistic discovery. Viewers will also be able to curate their video content, allowing for a strong social recommendation model – ultimately resulting in services that might look like the “Pinterest of TV.”

5.  Direct marketing measurement

The value of today’s advertisements are determined by measures such as Nielsen statistics. With big data, there will be additional methods of valuation, allowing providers to directly measure consumer interest. In fact, big data will provide insight that can be considered the primary indication of intent – for example, mapping click-through rates and channel-changing tendencies.

Those are just some of the implications of big data for the consumer entertainment experience. For more information on ARRIS’s transformative solutions for big data, please email Andy here. And share your thoughts on how big data will change the world of the video in the comments section, below.

Beyond CEI: addressing trends in multiscreen, storage, and monetization

Our Consumer Entertainment Index revealed several key trends around multiscreen, storage, and advertising…

Mobile devices are multiplying exponentially. Streaming and multiscreen is at an all-time high. Consumers are running out of space to store their content. And traditional advertising is losing its luster.

Our VP of Product Marketing, Kevin Wirick, and our VP & GM of Multiscreen Infrastructure, Neerav Shah, review these trends in the context of the industry innovation and discuss how entertainment and monetization must evolve to anticipate tomorrow’s consumers in today’s multiscreen world. Check out the video above.

Top 5 Tech Articles You Might’ve Missed – Week of May 5, 2014

This week, Light Reading discussed our first quarter earnings, highlighting our strong start to the year.

In other news, with the World Cup quickly approaching, Rapid TV News featured survey results showing 46 percent of US viewers believe watching the tournament on multiple devices is important, confirming growing multiscreen viewing trends. Additionally, The New York Times noted that consumers who watch television with a second screen are more engaged than those who don’t.

Los Angeles Times highlighted a new report by Nielsen revealing that while the average American home now receives 189 channels — a nearly 50% increase over the last five years — Americans still watch only 17 of those channels.

And, The Verge reported on data from the United Nations, projecting that nearly 3 billion people will have access to the Internet by the end of 2014, leaving 60 percent of the world’s population unconnected.

Check back next week for the industry’s latest news.

  1. Arris Starts Off Year Strong (May 7) By Alan Breznick, Light Reading: Picking up right where it left off at the end of last year, Arris Group Inc. rang up higher than expected sales and earnings for the first quarter as its shipments of cable and IPTV set-top boxes, next-gen video gateways, wireless data gateways, next-gen Converged Cable Access Platform (CCAP) devices, and DOCSIS 3.0 cable modems all posted healthy increases.
  2. 2014 World Cup a bellwether for multiscreen TV (May 7) By Gabriel Miramar-Garcia, Rapid TV News: As fans of the Beautiful Game gear up for the 2014 FIFA World Cup, kicking off in Brazil in June, it appears that the event could be the first truly multiscreen World Cup.
  3. Advertisers Seek a ‘Second Screen’ Connection With Viewers (May 4) By Annie Lowrey, The New York Times: More than 80 percent of smartphone and tablet owners use their devices while watching television, according to Nielsen. And in trying to reach these multitasking viewers who keep one eye on the show and the other on social media, advertisers are making up the rules as they go.
  4. Television viewers stick with their channels, despite greater variety (May 7) By Meredith Blake, Los Angeles Times: The average American home now receives 189 channels, according to an upcoming report from the audience research firm Nielsen. This represents a record high as well as a substantial increase from 2008, when the average home received just 129 channels.
  5. The internet will have almost 3 billion users by the end of the year, UN report says (May 7) By Adrianne Jeffries, The Verge: The internet will have nearly 3 billion users, about 40 percent of the world’s population, by the end of 2014, according to a new report from the United Nations International Telecommunications Union. Two-thirds of those users will be in developing countries.
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