ARRIS in Miami – CLF 2015

This week, we’re hosting our industry’s Caribbean and Latin American leaders at our 2nd annual Customer Leadership Forum (CLF) in Miami. It’s become a premier event for the region’s operators to discuss the future of entertainment and communications.

ARRIS Racing driver Daniel Suarez helped us kick off our incredible line-up of speakers, which includes many ARRIS executives as well as guest speaker Robert Tercek and representatives from Cable & Wireless CommunicationsLiberty CablevisionNETTigo, and more.

Across the Caribbean and Latin America, new growth in OTT, content downloading, TV everywhere, and especially binge-viewing are driving demand for more content, more bandwidth, more choice, and more flexibility—with tremendous implications for new services and business models. This year’s CLF agenda focuses on the many facets of this evolution, offering a forum for the region’s operators to discuss this new landscape and share insights with its most influential players.

Check out a few photos below from Day One.

Results of the 2015 ARRIS Consumer Entertainment Index

Our latest Consumer Entertainment Index (CEI) surveyed 19,000 consumers from 19 ARRIS Group Infographiccountries for a representative sample of how entertainment is evolving all over the world.

What we discovered is that media is becoming more personalized, pervasive, and mobile… but not in the ways that many had predicted.

Wi-Fi

Let’s start with Wi-Fi. It’s no longer a convenience; it’s a necessity, in every room of the house—according to 72% of the population. But at the same time, 63% have problems with their high-speed Internet.

Why? It could be the growing ecosystem of media devices that are tapping into the home network—the current household now has six. It could also be the fact that people are streaming more video in more places, more often. Either way, it’s a high-growth area that’s seeing some growing pains.

Mobile TV

Beyond the home, mobile TV continues to expand its following—now representing 59% of the market. But the growth center is in the older demographics—especially 65+—most likely because they’ve historically been slower to embrace it.

On the whole, mobile TV usage is up 7% since last year—not the rapid growth that many had expected, but we found that the hold-up has to do principally with screen size and data costs, among other hurdles.

Interestingly, data costs, coupled with the unreliability of public Wi-Fi or mobile data on-the-go, has created a unique consumer preference for downloading—versus streaming—mobile content. Mobile TV has a way to go, but people want it: 68% indicated interest in a service that could play any content in any location.

Binge-viewing

That brings us to binge-viewing, which already has evolved considerably since the trend went mainstream just a few years ago.

Binge viewing on mobile devices has grown to 21%, while most still prefer to use a TV. But the most interesting development is that the majority of binge-viewers (60%) binge-view alone—consuming three hours of video in each sitting.

The time investment and content specificity of binge-viewing makes it a deeply personal and immersive activity—much like reading a book—which carries important implications for content discovery and customization.

OTT

Over-the-top TV was once touted as the death knell for broadcast TV, but in many respects that hasn’t panned out. While OTT popularity hasn’t diminished, its growth has slowed to 1% in the past year. Broadcast TV, meanwhile, declined by the same percentage, staying nearly flat at 95%.

What is proving a reliable trend is the volume of consumer engagement with entertainment. The average consumer now watches 10.7 hours of traditional, free TV in addition to 10.2 hours of paid TV, 6.7 hours of OTT, 6.6 hours of IPTV, and 6.4 hours of paid Internet streaming… each week.

The key takeaways from this year’s research are the abundance of opportunities for service providers to improve Wi-Fi across the home, remove barriers to mobile media, and customize content and services to each consumer.

At ARRIS, we take inspiration from each CEI to collaborate with our customers to transform entertainment for millions of people around the world. In effect, the trends you see in year’s study not only reflect the evolution of consumer behavior, but offer a glimpse into the future of entertainment.

Take a look at the full results of the 2015 ARRIS CEI at: www.arris.com/arriscei

Addressing the Top 3 Consumer Bandwidth Trends

Our latest white paper—Trend. Impact. Solution. —investigates three leading bandwidth trends, their impact, and innovative solutions for service providers.

It focuses on the top three consumer bandwidth trends that we uncovered through our extensive global research. We reviewed these implications for broadband networks and compiled a set of solutions, leveraging insight from leading service providers around the world:
1.) Consumers want high-quality, untethered experiences in the home
2.) Massive increases in video traffic are triggering significant network capacity expansion
3.) Consumers want to record and store more content

Take a look at our latest report, here.

ARRIS CEI – A Closer Look

Last year, we released our annual ARRIS Consumer Entertainment Index—a global study of ARRIS_infographic_May201410,500 people in 19 countries—that uncovered some fascinating trends about the ways that we enjoy our entertainment.

It was clear that we want our media, our way—whether that’s recorded or broadcast content on our phones or tablets or watching several episodes of our favorite show, all at once. But there was a lot more in the numbers that we thought were worth a closer look.

Today, we’re publishing a several new reports that shed light on the data in different regions of the globe. Take a look at our new whitepaper and regional presentations, here.

ARRIS Demonstrating Cloud-based nDVR at SCTE 2014

nDVR has the potential to significantly change how viewers consume entertainment, and the industry isdownload (6) actively discussing the many business and technology advances needed to allow it fully mature. At SCTE 2014, we are demonstrating how service providers can deploy a cost-effective, high-availability nDVR service that is built to scale and expands as required.

Storing content remotely in the cloud means potentially unlimited space, no more lost recordings, and new possibilities for multi-content, multiscreen and multi-room experiences. In May’s Consumer Entertainment Index, we saw that 62% of DVR users have had to delete or move old content to make room for new, which in turn frustrated 74% of survey respondents. We know the demand for nDVR is there, with one in three already interested in an nDVR service even though it is something that isn’t yet widely available.

A deep understanding of audience consumption patterns requires a new approach to analytics, something we are applying to our nDVR solution. At SCTE, we will show in-depth detail on how consumers may use nDVR. Detailed usage data can assist with network planning, help evaluate the popularity of content, track ad views and allow operators to learn more about viewing trends over time.

To further ensure a strong return on the investment for nDVR, we applied dynamic ad insertion technology to ensure that advertising is always current whenever the content is viewed. This has the ability to differentiate existing market offerings and deliver significant additional revenue opportunities for service providers.

The ARRIS nDVR system supports both shared and unique copy capabilities, addressing the various local market requirements for content rights. Just in time (JIT) packaging is also a critical part of a cost-effective nDVR solution. The ARRIS solution stores content in a single format, and utilizes advanced packaging technology to deliver content in multiple formats. Depending on content delivered, this solution can reduce storage costs by 70% or more over conventional approaches.

Our nDVR demonstration is running in a cloud-based architecture, allowing multiple applications to leverage a single platform to enhance scalability, increase reliability and optimize hardware investment.

At ARRIS, we are committed to building a true end-to-end content delivery platform that can take full advantage of the cloud. We already provide a sophisticated range of capabilities which are being migrated into a virtualized cloud environment. Our nDVR solution is a key example how we deliver effective utilization and migration to a cloud based system.

In a specially commissioned report for Videonet we put forward our perspective on how to optimize the delivery of nDVR, its economics, content rights issues and how to create the ideal end-user experience.

If you’re at SCTE, come see how we’re the next generation of DVR for the cloud, in the Colorado Convention Center, Booth #1764.

Slow Wi-Fi? Buffering video? We Can Help!

Check with your local cable provider for a list of compatible modems and gateways.

If your Wi-Fi is slow, or your streaming videos are choppy, chances are a new cable modem can solve your problems.

But how do you know which one to buy?

As the leading manufacturer of cable modems, with over 135 million sold, ARRIS has put together an expert buying guide to help you figure out just how to get the last ounce of speed out of your broadband connection.

Maybe you’re among the 41% of Americans streaming content to their tablet in the bedroom, or you’re streaming more than the average 8 hours of Internet TV*. Chances are there’s a cable modem out there with the exact feature set to keep up with you and your entertainment lifestyle. … And the good news is that it’s an investment that can save you lots of money in the long-term…

Don’t know what DOCSIS or MoCA or 802.11 mean? No problem. Tweet us your questions @ARRISEVERYWHERE and we’ll help you out.

* According to the ARRIS 2014 Consumer Entertainment Index

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