ARRIS Powers Multiscreen Content on a Global Stage

tvconnect

Today we see the start of TV Connect 2014, and in the show’s 10th year, multiscreen is a stronger theme than ever before.

We’ll be demonstrating our multiscreen capabilities at the exhibition, and we’ll also be talking about how MAXISAT, a leading provider of managed and operated Multiscreen TV services, has selected our GT-3 Multiple Bitrate (MBR) Transcoder to deliver its next era of multiscreen entertainment.

Our GT-3 is now MAXISAT’s default transcoder for the future international expansion of its Content Hub, part of its end-to-end multiscreen video solution, MAXICASTER. This cuts away the traditional complexity and cost associated with multiscreen infrastructure, operations, and content distribution.

MAXISAT recognized the growing trend in multiscreen video consumption and tapped ARRIS to deliver a technology solution that could deliver tomorrow’s multiscreen entertainment experiences on today’s networks. Here at ARRIS, we love working with forward-thinking companies like MAXISAT that know how to meet consumer demands – both today and in the future.

Want to talk multiscreen with us further? Visit our team at TV Connect on Stand 41! 

A Different Kind of Olympic Record

We’ve spent the last weekend watching the Sochi Paralympics from our couches, beds and on the move – soschiwe’re hooked! As you enjoy this year’s Winter Paralympics from whichever screen is your favorite, we wanted to take a look back the incredible broadcast coverage record that was set by the Winter Olympics. While it’s no surprise that there’s now more content that ever, and that viewing is more “multiscreened” than ever, the numbers are huge!

The year’s Winter Olympics garnered 42,000 hours of television coverage, versus 32,000 in Vancouver in 2010, and the digital component sets a whopping record of 60,000 hours – against 25,000 hours for Vancouver. The International Olympic Committee has also highlighted that with 230 digital destinations supporting this year’s Games – which can be broken down into 155 website and 75 applications – there has a shift away from traditional fixed screens to more mobile devices, although people are often flicking between the two.

Even Timmo Lumme, managing director of Olympic television and marketing, is talking about the move to multiscreen, noting that “it is interesting that we are not just seeing people stay on mobile. It is a tendency that the smaller screen is becoming the first screen, but people are coming back to use the big screen as a first screen and then redeploying the smaller screen as the second screen.”

We recently blogged in more detail about how televised sports about to change, and what ARRIS is doing to ensure that service providers can deliver the world’s biggest sporting events your way.

What are you doing differently in this exciting new era of sports viewing, and how are you watching the Paralympics? Let us know in the comments below.

Motley Fool: ARRIS to Dominate IPTV Revolution

mot

Motley Fool is betting on ARRIS coming out ahead in the industry’s shift to IP Video.

In Motley Fool’s Friday investment commentary, Adam Levy made a compelling case (if we don’t say so ourselves) for ARRIS’s unique position to capitalize on the sea change in video delivery:

  1. The IPTV revolution is coming
  2. ARRIS will dominate the competition
  3. The revolution will be televised (quite literally)

The article reviewed recent moves from the industry’s leading service providers, indicating the building momentum—and perhaps inevitability—of Internet-delivered video content.

It highlighted ARRIS’s 2013 acquisition of Motorola Home, existing relationships with the largest pay-TV providers, incumbency in the networking and data delivery space, and specialty in video delivery—calling us “positioned perfectly for the move to IPTV.”

We couldn’t have said it better. ARRIS has invested years of work into the technology that powers these transformative advancements. It’s led to our unique position the industry-wide migration to IP video delivery—whether its through our network and cloud solutions or our leading gateway portfolio, which is giving our customers a full range of options for meeting tomorrow’s IP Video challenges.

And while the industry catches on in IP Video, you can bet that we’re busy inventing the future… whether it’s advancing home content delivery, monetizing multiscreen, delivering UltraHD, or conserving energy.

What’s Next for Multiscreen?

What happens when you’re the industry leader in enabling multiscreen?

At ARRIS, we didn’t rest on our laurels. While the industry was busy catching up to our innovation in multiscreen, we took our head start and came up with a number of ways to capitalize on this brilliant new experience.

Specifically, we innovated around four major monetization opportunities for service providers:

  1. Merchandising - leveraging consumer data and usage patterns to enhance recommendation engines, creating new revenue opportunities and informing the cross-sale of content, services, and more.
  2. Mobilized Intelligence - localized, interactive advertising and programming that responds to environmental changes, feedback, and interest.
  3. Targeted and Distributed Advertising - expanding monetization opportunities by enabling focused advertising that goes beyond the regional level to the device itself, creating personalized ad experiences that improve relevance and conversion, on any screen
  4.  Companion Advertising - concurrent advertising on second-screen, content, and interface experiences that enable timely product promotion

The result? Several innovative solutions for tapping the multiscreen experience:

Merchandiser

Our Merchandiser content marketing platform has taken personalization and merchandising to the next level…

Already, ARRIS Merchandiser customer, Bouygues Telecom has leveraged the platform to secure 2 million fixed IPTV subscribers in under 3 years and to grow out its video on demand service by over 50%.

Merchandiser enables multiscreen marketing across the entire catalog of content–from video to music, games, and apps. It allows service providers to enhance the navigation experience with personalized bundle marketing that encourages impulse purchases and cross sales with targeted offers, pricing and discounts.

This level of personalization is more important than ever, as emerging TV experiences like “dual-viewing”–highlighted by David Mercer of Strategy Analytics in this Videonet webcast reveal more opportunities for timely and relevant content display.

We recently announced that Merchandiser is now fully integrated with industry-leading content recommendation engines, including ThinkAnalytics and Digitalsmiths.

This all means that ARRIS is giving service providers a one-stop shop for enhancing, personalizing, and monetizing their new multiscreen experiences.

Second-Screen Solutions

ARRIS SyncOffers and SyncAds provides perfectly-timed merchandising targeted advertising on second-screen devices, using analytics to make sure that offers are relevant and personalized.

Cross-Platform Ad Insertion

Our Ad Insertion solution enables seamless, geo-targeted, screen-specific, and personalized advertising that connects marketers to viewers on any device.

It includes our Media Services Platform (MSP), which has been selected by Canadian telecom, MTS, for localized ad delivery.

ARRIS is making 2014 the year of monetizing multiscreen. Click here to learn more.

HEVC: Innovation Beyond 4K

Ultra HD is coming. With 4Xs the resolution of HD,  it is leading us to a breakthrough in video experiencesPicture1 with higher frame rates to better capture sports, enhanced color to render real-world colors, and enhanced dynamic range to create a “being there” experience. This evolution of video will transport us from our couch to the FIFA World Cup Final, the 2016 Olympics and beyond.

And, it’s largely possible because of an incredible compression technology called HEVC.

HEVC is twice as efficient as today’s H.264 standard for video compression, which puts mind-blowing 4K and 8K experiences well within the grasp of many service providers.

But HEVC has even bigger implications…

Its efficiency also means that it is capable of turning out unprecedented gains in bandwidth. That’s why ARRIS—the expert behind some of the largest industry video and broadband shifts of the past half century—is developing a range of solutions that use this game-changing standard to give service providers an edge in delivering the experiences that consumers crave.

ARRIS and HEVC are transforming multiscreen delivery, TV anywhere, nDVR, and more.

Let us know what you think in the comments below.

What’s Transforming Entertainment in 2014?

In 2014, we expect to see four key trends driving the future of home entertainment:

1.) The Uber Gateway: All the media processing and distribution technology that previously required a dedicated set top for each screen now goes into one powerful device. The gateway has evolved into the hub of the new connected home ecosystem, offering unmatched versatility compared to one-trick OTT boxes.

You’ll see more of these shipping next year as service providers respond to consumers’ demand for more connected entertainment experiences across all their devices. Down the road, these gateways will become platforms for providing app-based TV experiences, leveraging sensor technologies and connected systems to enable telemedicine, remote education, and more.

2.) HEVC: Before you sit down to watch the FIFA World Cup Final in 4K next year, HEVC will have transformed the way that service providers deliver entertainment to consumers.  HEVC is much more than just a way to deliver Ultra HDTV—it’s is a powerful compression technology with twice the efficiency of H.264 and huge implications for service providers, not the least of which include enabling telcos to extend their reach over DSL, distributing wireless HD video throughout the home, expanding the footprint of TV anywhere, and more…

3.) The Wireless Home: New technologies are changing the connected landscape in the home, giving consumers unprecedented flexibility and choice in deciding where to enjoy their favorite content. MoCA 2.0 uses existing cable wiring to enable immersive TV experiences in the furthest reaches of the home. Meanwhile 802.11AC is changing the game for Wi-Fi, offering blazingly fast streaming of up to 1.3Gbps for the latest entertainment on mobile devices. These technologies are laying the groundwork for the new multiscreen, high-bandwidth, and personalized experiences coming online all over the home next year and beyond.

4.) New Form Factors: As the uber gateway and new IP set-tops take hold in the home and centralize key media management and processing activities—they will empower service providers to host a variety of devices on the network, in varying shapes and sizes. By opening up the traditional set-top architecture to this new connected ecosystem, service providers are not only changing the face of entertainment—through service integration at the device level–but the very mold of the devices themselves.

Check out a video below of Kevin Keefe, SVP & GM, Digital Video @ ARRIS speaking about these future video trends. Do you see any other trends driving the future of home entertainment? Tell us in the comments below.

Top 5 Tech Articles You Might’ve Missed – Week of 11/18

With the holiday season upon us, many consumers will upgrade to the latest and greatest connected devices. But are you up-to-speed on the newest technology? Tom’s Guide offered an explanation of the benefits and future of 4K, which is expected to see more available content in 2014.

This past week, Technavio short-listed our Media Gateway as part of its list of products projected to drive growth in the global set-top box market and FierceCable included us in its list of Top 6 Super DVRs.

Of course, TV Everywhere continues to grab headlines with FierceOnlineVideo discussing cable operators’ interest in giving subscribers access to shows on connected devices. And Rapid TV News featured data from Nielsen revealing that more than 50 million people engage with second-screen content each day – good news for brands and advertisers as consumers increase their media consumption.

With the holiday travel season coming up, do you have any plans to use multiscreen content? Let us know in the comments below!

  1. What Is 4K TV? (Nov. 21) By John Quain, Tom’s Guide: Ready for a new buzzword? 4K is the biggest thing in TV nowadays — literally. This format offers four times the resolution of HDTV, and is designed especially for very large TVs, some with screens as large as 80 inches.
  2. Top 8 Set-Top Box Manufacturers (Nov. 15) By Staff, Technavio: The Global Set Top Box market is becoming more versatile and dynamic as it provides several benefits to customers, such as pause and store facilities and easy deployment options.
  3. Arris Media Gateway – Top 6 Super DVRs (Nov. 21) By Steve Donohue, FierceCable: Arris was one of the first set-top vendors to deploy a super DVR, a product it developed after its 2009 acquisition of Paul Allen’s Digeo.
  4. TV Everywhere’s game of catch-up (Nov. 20) By Josh Wein, FierceOnlineVideo: TV Everywhere may finally be starting to get somewhere. The pay-TV industry has tried for years to get its streaming video act together.
  5. Second-screen usage drives new online, mobile advertising investment (Nov. 22) By Michelle Clancy, Rapid TV News: Second-screen usage is the latest way US consumers engage with television content. According to the latest Nielsen data, 75% of smartphone and tablet users are engaging with second-screen content more than once a month as they watch TV.

 

Top 5 Tech Articles You Might’ve Missed – Week of November 11, 2013

We are in the Big Apple this week at Content and Communications World, where we announced that The Weather Channel selected our MPEG-4 encoders to enhance consumers’ viewing experience as reported by FierceCable.

Millions of people tune in every morning for the latest weather forecast, but what if you could watch in four-times the resolution of current HD? According to Broadband TV News, a recent report revealed that soon could be a reality with the North American market expected to be the first region to eclipse five percent of 4K TV shipments in 2017.

In other news, consumers’ viewing habits remain a topic of conversation with Broadband Technology Report featuring a report by Infonetics Research on the growth of multiscreen, while Business Insider discussed how this season’s TV schedule is emphasizing the trend’s importance.

Lastly, Light Reading added findings from a report by Multimedia Research Group confirming the growing consumer demand for more advanced video and home networking services.

Are you a multiscreen viewer? How has the second-screen trend impacted your viewing experience? Let us know in the comments!

  1. Weather Channel signs Arris to help it deliver ‘future unique content experiences’ (Nov. 13) By Steve Donohue, FierceCable: Arris said it struck a deal with The Weather Channel, which will use its integrated receiver decoders and encoders to help it deliver more regionalized data and linear services.
  2. Price remains most critical factor for 4K (Nov. 11) By Robert Briel, Broadband TV News: Price remains the most critical factor for 4K (or Ultra HD) TV adoption, according to ABI Research.
  3. Multiscreen Video Dominates Home Networking (Nov. 11) By Staff, Broadband Technology Report: According to Infonetics Research, the home networking industry is increasingly focused on multiscreen video.
  4. Why The ‘Second Screen’ Industry Is Now Ready For Prime-Time (Nov. 13) By Marcelo Ballve, Business Insider: We’re in a multiscreen world. These days, TV shows and ad campaigns are planned with a smartphone or tablet-toting TV viewer in mind. A wide majority of U.S. audiences now use a second screen while watching TV, and about half of them do so on a daily basis.
  5. Make Way for Gateways (Nov. 12) By Alan Breznick, Light Reading: Although they may still be relatively small in number, home media gateways are starting to make their presence felt in the pay TV market.
« Older Entries