Looking for a little light reading this holiday season? Here’s an excerpt from our recently published paper on CCAP and the cable industry’s migration to IP. If it piques your interest, you can find the complete paper on our Gate M site.
Excerpt from the introduction to “Bridging the Gap to CCAP and Beyond”
The popularity of new cable TV and Internet services – particularly Internet video – has changed the requirements for cable infrastructure and the cable network as we once knew it. Today, a single DOCSIS channel isn’t enough to support data demand, and legacy analog video channels are rapidly losing ground to narrowcast video QAMs. Bandwidth is at a premium, and the fine balance between subscriber demand and capacity constraints is growing more difficult to sustain.
Parallel pressure from data and video is driving an entirely new vision for the next generation of cable infrastructure. Issues of overall bandwidth availability are being managed near term with strategies like switched digital video and analog-to-digital conversion. However, there are also new challenges springing up thanks to limited rack space in the headend, and increasing expenses driven by power and cooling needs. Given finite resources, cable providers are struggling to add on DOCSIS and QAM channels without straining budgets or available pace. It’s not a matter of just building on top of old equipment, but of finding innovative new ways to increase channel density and reduce costs.
Beyond driving greater density through the network, the industry as a whole is also exploring the potential of a future Converged Cable Access Platform (CCAP). The goal of CCAP is to bring data and video delivery together in one integrated system. This should result in greater resource efficiency and create a useful transition to all-IP delivery. The only problem is that cable providers have to manage the day-to-day growth of existing systems while planning for the possibility of a CCAP migration. For both data and video delivery, there are conflicting imperatives between the demand for immediate upgrades, and the demand for convergence. To be successful, the cable industry needs new strategies for extending the life and value of today’s systems, while preparing for the converged platform of the future.
Get White Paper: Bridging the Gap to CCAP and Beyond
This week, Motorola paired up with FourthWall Media to further integrate set-top boxes and mobile devices. This will allow Motorola to continue extending its multiscreen capabilities enabling users to program their DVRs remotely or play on-demand video from their smartphones and tablets. Ryan Lawler from GigaOM also discusses why providing content on multiple platforms is becoming more prevalent as the media landscape continues to evolve.
In retrospect, 2011 has been a very eventful year for the digital entertainment industry. Mashable wraps up some of this year’s major changes that have affected media production, consumption and distribution such as an influx in social TV activity and the transformation of tablets into second screens. Ben Drawbaugh also shares some of his predictions for the future of TV in his opinion piece for Engadget. Drawbaugh speculates that providers might start offering unbundled programming to subscribers. What do you think will happen to TV in 2012?
1. Motorola, FourthWall form a multi-screen bond (Dec. 13) By Brian Santo, CED: Motorola Mobility has adopted products from FourthWall Media to support tighter integration between set-top boxes and mobile devices.
2. The ubiquity imperative: Why content needs to be everywhere (Dec. 13) By Ryan Lawler, GigaOM: The media world is quickly changing, being driven by a vast number of new devices from which viewers can access content and the ease of finding content on-demand.
3. Video streaming on game consoles up seven percent over last year (Dec. 15) By Dieter Bohn: Nielson has released numbers showing that a very large number of consumers have realized that the Xbox 360, PlayStation 3, or Wii sitting under their television does more than just offer video games.
4. 5 Major Trends That Changed Digital Entertainment in 2011 (Dec. 14) By Christina Warren, Mashable: As 2011 comes to a close, it’s time to look back and reflect on some of the major events, changes and trends across various industries.
5. What’s wrong with TV, and what it takes to change it (Dec. 16) By Ben Drawbaugh, Engadget: America’s favorite pastime, and perhaps that of all first-world countries, has yet to be truly rocked by technology.
FourthWall Media announced today an agreement with Motorola Mobility today in a release to utilize FourthWall’s EBIF Platform for Motorola set-tops and FourthWall’s AirCommand solution, both for Motorola Medios, a multi-screen service management software suite for the cable industry.
The Motorola Medios MultiScreen Service Management Software Suite helps service providers automate and simplify video management and delivery, content marketing, interactivity and network management through a cost-efficient, flexible system of powerful but easy-to-use applications. Integrating AirCommand into Medios enables operators to deploy subscriber experiences that have been limited to IP-capable set-tops only. Now, any EBIF-capable set-top, including the sizeable deployed base of legacy QAM set-tops, can provide subscribers with true next-generation experiences without having to transition to IP.
Read more in today’s announcement here
The results are in – viewers want social TV. According to Motorola’s 2011 Media Engagement Barometer survey, consumers have migrated away from traditional TV viewing habits and have adopted an “anytime, anywhere” mentality regarding TV consumption. The Media Engagement Barometer revealed that we spend about six hours a week on social networking sites; these findings open the floodgates for converged media opportunities. For instance, Mashable speculates that Netflix and Hulu will soon infiltrate our Facebook newsfeeds allowing us to check out what shows and movies our friends are watching. Verizon is teaming up with Redbox to launch a web-based video service next spring. GigaOM predicts Verizon’s over-the-top service will rival major online players like Netflix and Hulu.
Lastly, recent deals between the NFL and ESPN are raising network fees by over $3 billion a year! In result, providers might sharply hike up our cable bills to compensate for the expensive content rights. For those of you football fans, how much would you pay to watch sports programming?
1. Moto Study: Subs Want TV Social, Ubiquitous (Dec. 7) Broadband Technology Report: According to Motorola Mobility‘s “2011 Motorola Mobility Media Engagement Barometer,” consumer interest in social media connectivity and demand for “anytime, anywhere” entertainment is shifting the traditional TV viewing experience.
2. What You Watch on Hulu and Netflix Is a Little Closer to Appearing on Facebook (Dec. 8th) Mashable: You know all those Spotify updates clogging up the ticker in your Facebook news feed? You might soon be seeing similar updates about what your friends are watching on Netflix or Hulu.
3. Verizon and Redbox Plan To Offer Streaming Movie and TV Shows In 2012 (Dec. 7) By Chris Chavez, Phandroid: Verizon is reportedly in talks with Redbox to team up and compete with Netflix by offering streaming video content to a variety of devices and set top boxes.
4. Why Verizon wants to go over-the-top (Dec. 6) By Ryan Lawler, GigaOM: Verizon is working on launching a streaming subscription video service that could compete directly against online players like Netflix and Hulu Plus, according to Reuters.
5. Cable-TV Honchos Cry Foul Over Soaring Cost of ESPN (Dec. 6) By Sam Schechner, The Wall Street Journal: Dissent is growing within the media business over the rising cost of sports programming, even as the NFL is negotiating new agreements that are expected to boost broadcast networks’ fees by 60% to about $3.2 billion a year.
CableFAX and Communications Technology held a luncheon at the Grand Hyatt in NYC today to honor the cable industry’s top 100 executives and present the Communications Technology Platinum Awards.
Dan Moloney, President of Motorola Mobility, Honored as a CableFAX 100
Dan Moloney has been leading Motorola Mobility through one of the most exciting years in Motorola’s history – and our industry though one of the largest technology opportunities there has ever been.
The intersection of Internet, mobile, PC and media marks the most dramatic convergence we’ve seen in 20 years. Dan and his team are focused on empowering our service provider customers – and their subscribers – to win in this era of convergence.
Under Dan’s leadership, we continue to drive innovations that empower service providers to dramatically improve the home entertainment experience: multi-screen TV, social TV, connected home services and personal clouds over legacy and IP networks. These efforts are designed to meet consumers’ deep hunger for constant connection and personalization, as seen in our latest Media Engagement Barometer study.
Televation wins a Communications Technology Platinum Award
Also, Motorola Televation took home the Communications Technology Platinum Award in the Multi-Screen Video Solution/Deployment category for its ability to stream live TV anywhere in and around the user’s home. The award recognizes outstanding broadband-technology products and services used by voice, video and data providers.
This is the latest in a growing list of awards for Televation; check out some of our other honors here.
This week, we announced the new Motorola Media Engagements Barometer research that reveals the rapidly changing behavior of consumers when it comes to content from TV, video and the Internet.
As consumers are given more content choices across multiple platforms, it’s obvious they are demanding that content adjust to their lifestyle. The increase in content consumption and desire for new services represent a great opportunity for service providers. Some of the key findings of the research include:
- Americans are spending 21 hours per week in front of the TV. This is 6 hours more than the global average of 15 hours per week
- Globally and in the U.S., there is strong interest in Social TV, a service that blends TV viewing and social media together for consumers. In fact, interest grew by more than 1.5 times — to 64 percent from 32 percent last year
- With increased TV viewing on smartphones and tablets (69% globally, 23% in US), consumers have indicated that they want greater flexibility from their content
- Converging home devices and home automation are a big interest with nearly a third of the global and US-based respondents saying they would like a Connected Home
For more info, check out our announcements and fact sheets broken out per region here.