This week, there have been several conversations around migrating to the cloud. Broadband Technology Report featured our very own Jim Owens’ and Jeff Walker’s forecast that 2014 will see growth in the cloud-based DVR, highlighting the benefits of moving storage from the set-top device and into the headend. Separately, FierceCable shared Time Warner Cable’s launch of a new cloud-based interactive program guide that will complement our network DVR technology.
Additionally, consumers’ desire for their media, their way is increasing. Telecompaper posted the news that ARRIS has integrated its Merchandiser solution with leading content recommendation platforms to create a one-stop solution for service providers and content programmers to market and monetize multiscreen content.
Looking ahead to 2014, WIRED posted Ernst & Young’s six emerging trends for the future of television, focusing on the rise of the multiscreen lifestyle. Likewise, AdAge looked into the future of Social TV, noting the emergence of evidence showing the powerful return on investment of second-screen and social TV.
What trends do you expect to see in 2014? Tell us in the comments below.
- Network DVR Takes to the Cloud (Dec. 18) By Monta Monaco Hernon, Broadband Technology Report: With Cablevision offering a network-based DVR service that can record up to 10 shows at once, and Comcast readying for the release of its X2 platform, 2014 could stand to be a big growth year for the cloud-based DVR, said Jim Owens, senior director, product management, on-demand video, for ARRIS.
- TWC sets stage for launch of network DVR with rollout of cloud-based program guide (Dec. 19) By Steve Donohue, FierceCable: Clearing a path for the launch of a network-based DVR service, Time Warner Cable said Thursday that it launched a new cloud-based interactive program guide. The MSO said its cloud guide, which is similar to Comcast’s X1 guide, is available on more than 2 million set-tops and will expand to more than 6 million set-tops by the end of 2014.
- Arris integrates recommendation platforms with Merchandiser (Dec. 19) By Staff, Telecompaper: Arris Group, has announced that its Merchandiser content marketing service is fully integrated with content recommendation platforms: ThinkAnalytics, DigitalSmiths and other recommenders. These integrations offer service providers and content programmers the ability to enhance their on-demand storefronts and offer personalised recommendations alongside targeted pricing, ads, upgrades and discounts, with support for multiple digital rights management (DRM) systems and multiple screens.
- Six Trends Directing the Future of Television (Dec. 17) By Jeff Stier and Chris Giantsos, WIRED: As the pace of technological change continues to accelerate, M&E companies are struggling to find the right balance between today’s daily operational challenges — from channel segmentation and pricing, to operating models and content monetization, to ERP implementations and intellectual property management — and innovating for the future.
- Where Is Social TV Heading in 2014? (Dec. 17) By Jesse Redniss, AdAge: As we wrap up 2013, it looks like social TV is being pushed to its tipping point. Not only are we starting to find hard evidence proving the powerful return on investment of second-screen and social TV, we’re seeing real-time insights into what viewers are actually watching. Let’s take a quick look back at some key moments in 2013 and see if we can define what 2014 will have in store.