How does Twitter + SnappyTV create opportunities for second-screen advertising? ARRIS research sheds light

Twitter’s acquisition of video-editing startup SnappyTV is broadening advertising opportunities on the second screen.

“Twitter is where television viewers come to talk about what they’re watching on TV when snappythey’re watching it,” said Twitter’s CEO, Dick Costello, in an interview last year.

As higher-quality video becomes part of the Twitter experience, the question for second-screen advertisers is how to capitalize on this change of scenery.

Sandy Howe, SVP of Global Marketing for ARRIS, offered the following insight:

“Using smartphones and tablets to accompany the TV experience is no longer a niche activity; it’s the norm. ARRIS research* shows that more than half of global consumers are second-screeners and 12% are using more than two. For content providers and advertisiers, these viewers are an untapped goldmine.

36% of second-screeners used their second device to access live information about the program. Perhaps more compelling is that 30% used it to purchase products featured in the programs they watch. This engagement shows a fundamental shift in how we’re self-seeking to spend money, and consequently has tremendous implications for monetising entertainment.

43% of second-screeners engage in conversations about the TV show they’re watching… while they watch it, and Twitter is an important component in that experience. But more importantly, 41% of consumers find ads on their smartphone intrusive, and nearly half never click through or follow up on TV advertisement on their connected devices. In fact, 40% of consumers record content to skip over the ads! What advertisers need to consider is how to personalize and place their videos to become a relevant and welcome part of the conversation so that they can begin to monetize this opportunity.”

*The ARRIS 2014 Consumer Entertainment Index, an independent study of global media consumption habits, surveying 10,500 consumers from 19 countries

Top 5 Tech Articles You Might’ve Missed – Week of June 23, 2014

This week, Huffington Post UK featured a blog authored by ARRIS own Sandy Howe, highlighting our 2014 Consumer Entertainment Index data and discussing the binge-watching phenomenon.

According to FierceCable, SCTE recently announced a plan to provide cable system operators with new standards, technology, solutions and training to significantly cut the energy use and cost of their networks by 2020. Similarly, RapidTVNews shared the CEA’s updated core characteristics for 4K Ultra HD TVs, monitors and projectors for the home.

In other news, Advanced Television highlighted that with the World Cup in full swing, increased connection speeds and the exponential growth of connected devices worldwide have driven record network traffic. In fact, Variety noted that ESPN online viewership Thursday’s USA-Germany match peaked at more than 1.4 million concurrent viewers.

Check back next week for the latest industry news.

  1. Binge-Viewing and The World of Tomorrow (June 27) By Sandra Howe, Huffington Post UK: “Binge-viewing” is the new term for watching multiple episodes of a TV series–or even the entire series–in a single sitting. This includes movie marathons. This includes that time you invited some friends over to “see what the fuss is about,” and you watched… the whole… thing. Sound familiar?
  2. SCTE, cable operators pledge to reduce network energy use by 2020 (June 26) By Daniel Frankel, FierceCable: The Society of Cable Television engineers announced a plan Thursday to provide cable system operators with new standards, technology, solutions and training to significantly cut the energy use and cost of their networks by 2020.
  3. Consumer electronics association posts new 4K/UltraHD guidelines (June 25) By Michelle Clancy, RapidTVNews:The Consumer Electronics Association (CEA) has announced updated core characteristics for 4K UltraHD TVs, monitors and projectors for the home.
  4. World Cup breaking traffic records (June 26) By Colin Mann, Advanced Television: With the 2014 World Cup nearing the end of its group stage, increased connection speeds and the exponential growth of connected device ownership are key factors in driving record network traffic and consumption, according to Natalie Billingham, Regional Sales Director, UK and Eire at Akamai.
  5. ESPN Live Stream Crashes During USA-Germany World Cup Match (June 26) By Todd Spangler, Variety: Many users across the U.S. were unable to access ESPN’s WatchESPN video-streaming service as the USA-Germany match in the 2014 FIFA World Cup kicked off at noon Eastern time on Thursday.

 

CCAP and DOSCIS 3.1 Migration @ SCTE Canadian Summit 2014

SCTE_CS2014_WebinarSeries_Logo_VertThe industry’s impending migration to CCAP and DOCSIS 3.1 is atop the list of challenges for most operators.

Our Senior Director of CMTS Product Marketing, Jeff Walker, recently reviewed strategies for operators to ensure they are optimizing DOCSIS 3.0 today, and discussed preparedness for tomorrow’s 3.1 migration.

This week, John Ulm, Engineering Fellow of Broadband Systems and a member of the CTO-Network Solution team, will shed light on these points and more at the Society of Cable Telecommunications Engineers (SCTE) Canadian Summit 2014 Webinar Series.

Specifically, John will outline migration paths to full CCAP functionality and  discuss current bandwidth capacity trends to see when HFC might run out of gas. John explains the taxonomy around today’s key cable network architecture discussions: Integrated vs. Distributed Systems and Analog vs. Digital Optics. A detailed analysis is given of the limits of Integrated CCAP + analog optic Head Ends; followed by a discussion of distributed architectures such as Remote PHY and Remote CCAP with their relative benefits.

Mark your calendars for Tuesday, June 24th at 2 p.m. EST. This exciting discussion is surely one you will want to attend. Register here ASAP.

ARRIS Tal Laufer Named to Multichannel News 40 Under 40

Laufer_Tal_0392 (2)Multichannel News just named our own Tal Laufer—Director, Product Line Management, CMTS/CER Products—to its illustrious 40 Under 40 list.

Tal merges technical expertise with a keen understanding of today’s service provider challenges to help our global customers manage the growing demand for high-bandwidth, high-definition, and multiscreen video services.

As part of her role, she drives the implementation of our E6000 Converged Edge Router—the industry’s leading CCAP platform—which is deployed throughout the world, providing service to millions of subscribers.

She holds an MBA along with bachelor’s degrees in Electrical Engineering and Computer Science from Tel Aviv University, is a member of the CableLabs working group, and once served as personal assistant to the Israel Defense Forces’ Chief of Staff.

We’re proud to have her on our team, inventing the future and taking home well-deserved recognition for her contributions to the industry.

Congratulations, Tal!

Top 5 Tech Articles You Might’ve Missed – Week of June 9, 2014

This week, ARRIS 2014 Consumer Entertainment Index continued to appear on the global stage. CNN Expansion discussed the research, highlighting remarks by our own Germán Iaryczower, who noted that consumers’ increased desire for customization is essential for the evolution of entertainment. Additionally, The Wall Street Journal highlighted viewers’ increasing willingness to pay to avoid TV advertisements, noting one of our key findings that 60% of survey respondents recorded a show just so they could skip the commercials.

In other ARRIS news, CED Magazine noted Austrian service provider Liwest Kabelmedien has deployed our E6000 CER and TG682 cable modem/gateway, future-proofing its investment en route to offering a 1 Gbps service.

Separately, as the World Cup kicks off, BBC News showcased the tournament filming in Ultra HD, noting that with three million in-person fans and four billion watching on TV and online, this will make for the highest-tech soccer event ever. Furthermore, Variety noted that with the number of streaming fans, the event will serve as more proof that live video distribution on Web and mobile is an integral part of the TV business model.

Check back next week for the latest industry news.

  1. Cable companies replicate script Netflix (June 5) By Edgar Sigler, CNN Expansion: The rise of Internet video services has caused cable companies and telephone to launch their own packages for customers to access their programming “whenever and wherever they want.”
  2. Would Viewers Be Willing To Pay To Avoid TV Ads? (June 12) By Steven Perlberg, The Wall Street Journal: Andrew Sullivan’s decision to run ads on his previously ad-free political blog The Dish, which will only be seen by non-subscribers, raises an interesting question: are two-tiered pricing models the way of the future in media?
  3. Arris notches another CCAP win (June 9) By Mike Robuck, CED Magazine: Austrian service provider Liwest Kabelmedien has deployed Arris’ flagship E6000 Converged Edge Router and TG682 cable modem/gateway in order to deliver a 250 Mbps service to its subscribers.
  4. World Cup 2014 to be most hi-tech football event ever (June 9) By Matthew Wall, BBC News: What if the linesman had said that Geoff Hurst’s second goal for England in the 1966 World Cup final hadn’t actually crossed the line? Would West Germany have won instead, depriving England of its only trophy?
  5. World Cup to Kick U.S. Device Use Into High Gear (June 12) By Todd Spangler, Variety: The beta-test phase for big television streaming events is officially over. Viewers — and advertisers — now have baseline expectations that live TV programming also will be available on multiple devices, in beautiful HD quality, with a rich set of second-screen features.
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