OTT: Friend, Foe, or Value Add

Senior Director, Program Management, Global Services at ARRIS

Ric Brovedani – Senior Director, Program Management, Global Services at ARRIS

OTT services are here to stay.  Amazon, Apple, Hulu, Netflix, Sony VUE, HBO Go and others deliver relevant value to today’s consumer. OTT is a formidable contender in today’s content experience, not only because it offers unique content or allows consumers the ability to binge-watch, but because it enables them to watch what they want, where they want, when they want. OTT is a new kind of convenience.

And its successful appeal to consumers has three major repercussions: consumers are using more bandwidth; they are viewing less conventional programming and in some cases, they’re shaving, or even cutting, the cord.

The opportunity in entertainment delivery is taking a strategic position to these trends. And that requires deciding how to be a true service provider vs. a pipe provider.

As a service provider, the focus becomes how to maintain a relationship as the trusted curator of subscribers’ viewing experience: How to make their lives simpler, how to enable users to access outside content sources—but through a branded user experience that gives consumers choices, but enables them to stay within a familiar, unified experience.

In order to offer this experience, service providers will need to consider how to integrate the OTT experience into their entertainment delivery platform, how to upgrade their networks to support the uptick in bandwidth use, and how to evolve their headend to deliver the next generation of IP Video.

That’s where ARRIS can help. ARRIS offers service providers the ability to determine where they are, where they’re going, and where they should invest. Our leading portfolio and experience with network and CPE technology and global deployments of all sizes can light the path forward and keep subscribers loyal, in the face of OTT… or whatever’s next. .

One Million E6000 Subscribers Ready for Today’s (and Tomorrow’s) Demands

More than half of what we stream over the Internet is video, according to Sandvine and traffic consumption in all regions continues to grow at a rapid rate.

With this amazing growth in video consumption over the Internet, it’s no surprise that service E6000_360__1providers are looking for new ways to expand capacity of their broadband network in ways that are both economical and seamless. That’s why we introduced our E6000 Converged Edge Router platform last year. It uses an incredibly efficient architecture and an integrated, hitless sparing design to keep providers ahead of today’s IP consumption trends, while ensuring a reliable and scalable solution for future services and network demands.

Since the E6000’s introduction in June of 2013, Comcast, Time Warner, WOW!,  GCI and others have demonstrated why it is the leading CCAP capable platform in the industry—using it to deliver high-quality content to over a million subscribers.  This rapid success speaks to the demand and stability of the E6000.

Todd Kessler, our VP of CMTS/CER Product Management, recently demonstrated the E6000’s impressive downstream hardware capability (64 channels per port), DOCSIS and video capabilities, and hitless failover performance at SCTE.

The proof is in the numbers: one million reasons and counting…

Top Tech Articles You Might Have Missed – Week of October 21, 2013

This week, we made a huge splash at SCTE, introducing a variety of integrated solutions across the cloud, network, and home.

ARRIS CEO Bob Stanzione kicked off the week talking with BBC News about the growth of the company and the importance of cultivating talent. Light Reading featured ARRIS SVP Kevin Keefe’s prediction of 2014 being the banner year for the shift from traditional set-tops to smarter gateways and simpler clients—referring to the former as “the device formerly known as the set-top.” Kevin compared the set-top’s evolution to the migration from cellphones to smartphones, and foreshadowed the upcoming RDK-enabled set-top launch. CED Magazine covered our new network deals with WOW!, GCI, and Netia, highlighting opportunities to deliver new multiscreen experiences in the future. Additionally, Charles Cheevers, CTO, CPE Solutions at ARRIS, conducted a video interview with Videonet.TV discussing cloud and its role in multiscreen TV, and how smart gateways will be able to decide, dynamically, whether to request content from the cloud or the local transcode resources.

Frost & Sullivan validated what we said our 2013 Media Engagement Barometer study in that consumer appetite for more video and multiscreen experiences continue to change the TV landscape as reported by Rapid TV News. Frost & Sullivan is also predicting that the global IP video network management market will double over the next five years.

What were your favorite moments from SCTE? Let us know in the comments.

1.     Robert Stanzione: The tech boss who says it is all about the staff (Oct. 21) By Will Smale, BBC News: Mr. Stanzione is chief executive of fast-growing US technology group Arris. The company makes set-top boxes, and other pieces of hardware and software for digital television and broadband services.

2.     Arris tallies orders with GCI, WOW, Netia (Oct. 22) By Staff, CED Magazine: Arris announced a set of new business deals, including orders for its edge routers from both GCI and WOW, and a purchase of a range of headend equipment from Netia in Poland.

3.     Arris RDK Boxes Coming Soon (Oct. 24) Mari Silbey, Light Reading: With the set-tops now rolling off the assembly lines, Arris plans to ship its first RDK-enabled cable boxes before the end of the year.

4.     TV everywhere grows ‘exponentially’ (Oct. 24) By Joseph O’Halloran, Rapid TV News: Video consumption across non-traditional devices such as tablets, smartphones, PCs and connected TVs has evolved exponentially into a global phenomenon says new analysis from Frost & Sullivan.

5.     Balancing the cloud and home cloud for multiscreen Pay TV (Oct. 24), Videonet.TV: ARRIS Charles Cheevers, CTO, CPE Solutions, explains in a video interview when it makes sense to deliver premium content directly from the cloud to multiscreen devices around the home and when operators need to use a ‘home cloud’ solution, taking broadcast feeds and transcoding them locally.

Powering Smarter IP Networks

ARRIS is focused on delivering solutions to optimize bandwidth for more video and content across a plethora of connected devices. That’s why we’re excited about today’s announcements with WOW! and GCI.

Both have made our E6000 Converged Edge Route a core component for their ever-growing network requirements. Our own Todd Kessler discusses E6000 and what it can do for you.

The world’s largest to small and mid-sized service providers are deploying E6000 to deliver these game-changing entertainment and business service experiences. For those of you here at SCTE, check out our E6000 at booth #868.

Peek Inside ARRIS @ SCTE

If you can’t make it over to booth #868, we’re bringing our booth to you. Take a virtual tour with our own Jonathan Ruff. Whether its network innovations, video gateways or our latest cloud and multiscreen solutions, Jonathan’s got you covered in this brief tour.

But if you’re still here and have time to chat, swing by our booth. We’d love to connect!