This week we’ve been in Dubai at the TV Connect MENA event, sharing views with service providers across the Middle East. It’s a region in which TV is flourishing. Here, service providers realize that TV is at the heart of their business, helping them develop a genuine bond with their customers.
For them, the UI is the most critical point of differentiation – followed closely by the ability to take that experience across multiple screens.
In this diverse region, we have relatively advanced markets – with high ARPU, high broadband (FTTH) penetration, and a cultural desire to be at the edge of technology and innovation – this will only continue…
But on the other hand, there are the emerging TV markets — with lower ARPU and broadband penetration, traditionally dominated by satellite providers, as fixed infrastructure hasn’t been rolled out as widely.
In these markets, mobile video will play a different role as we take advantage of the greater penetration of mobile broadband networks (e.g. LTE). And with the rollout of HEVC slated for next year, HD video delivery can be a reality – even in these bandwidth-constrained markets – thanks to the efficiency of HEVC encoding.
Multiscreen and wireless video has also been a hot topic with service provider customers at the event as mobile device penetration continues to increase. One service provider even described homes with over 20 TVs… being able to deliver video wirelessly to all these screens is undoubtedly an attractive proposition!
We also took the opportunity at the show to announce a new customer in Saudi Arabia – the Royal Commission for Jubail and Yanbu – where we’re supplying an end-to-end set of solutions to enhance their Internet and TV services.
Check out a few photos from the show below.
TV is evolving. It’s becoming more mobile, more connected and more readily available than ever before. This convergence is changing how we get our TV fix and what that consists of. Few of us are content to simply watch TV on a TV anymore.
We’re tweeting, commenting, seeking and making recommendations, discovering new content, and more. Our behavior is creating a whole new ball game in content delivery and entertainment, and Motorola is at the forefront of the technology that’s making it possible. For example, new products like Televation and DreamGallery are giving us rich, multi-screen experiences that are easy to navigate and simple to use.
We recently conducted a Media Engagement Barometer—fancy words for a study on how people are using media—which provided some good insight on how and why TV is evolving:
- The 2011 research discovered a nearly five-fold increase from 2010 in U.S. TV viewing taking place on smartphones—23 percent are currently watching mobile TV on their smartphones up from only 5 percent just a year ago. And, it’s highly addictive, with those participating in mobile TV viewing doing it 3+ times a week.
- Americans are still watching a lot of TV – spending 21 hours per week in front of the set—2 hours more than last year – and 6 hours more than the global average of 15 hours per week.
- More than half (61 percent) of global respondents say they have already discussed a TV program with friends via a social network, and the trend is only expected to continue.
In summary, we’re watching more TV. We’re spending a lot of that viewing time on mobile devices. And our TV time is beginning to overlap and interplay with social networking.
CES is sure to showcase new innovations that address those trends. We’ll be there with Motorola Televation and DreamGallery, among others. These are just a couple of the latest innovations you’ll see from Motorola. What do you expect to see at CES 2012? Stay tuned for an action-packed show!