On Sunday, millions of people will get together, order food and cheer on their favorite team in the “big game.” According to Forbes, more than half of those viewers will use a smartphone or tablet to watch, giving advertisers more opportunities to reach consumers — during and after the game.
Along the same lines, Rapid TV News shared a survey from the NATPE and CEA, which found that the second screen has become a permanent part of the viewing experience, providing a more meaningful connection between viewers, content and increasing viewer loyalty.
Similarly, Variety detailed an agreement between CBS and Nielsen which will allow for the measurement of viewing activity across TV and mobile devices. Advanced Television also discussed research from Futuresource Consulting projecting that the global number of TV-centric connected devices will exceed 2 billion by 2017.
In other tech news, Broadband Technology Report shared that Shaw Communications will deploy our APEX3000 Universal Edge QAM to enhance consumers’ viewing experiences and support its growing Video-on-Demand VOD libraries.
What are you most excited about: the commercials, the game or your TV? Let us know in the comments below.
1. Super Bowl Ads For Multitaskers (Jan. 29) By Michael Blanding, Forbes: When most people sit down to watch the “big game” this Sunday, the television won’t be the only screen they’ll be looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television.
2. CBS, Nielsen In Pact To Measure Video-Watching Across Different Media (Jan. 29) By Brian Steinberg, Variety: The nation’s most-watched broadcast TV network wants to figure out how people watch its programs when they aren’t using TV to do so. CBS, home to such big-audience programs as “The Big Bang Theory” and “NCIS,” has expanded its relationship with Nielsen to devise measurement of audience behavior across multiple methods of video distribution.
3. Second screen recognised as permanent part of viewing experience (Jan. 28) By Editor, Rapid TV News: The second part of the NATPE/ CEA survey into second-screen usage has revealed ‘tremendous potential’ in content designed for synchronous viewing and the simultaneous usage of both a primary screen and second device.
4. 2bn TV-centric connected devices by 2017 (Jan. 28) By Editor, Advanced Television: The global installed base of TV-centric connected devices surpassed one billion units in 2013 and will exceed two billion by 2017, driven by smart TV, IP-enabled STBs, game consoles, Blu-ray players and low cost digital media adapters, according to the latest research from Futuresource Consulting.
5. Shaw Deploys ARRIS for VOD, TVE (Jan. 29) By Staff, Broadband Technology Report: Canadian cable operator Shaw Communications has deployed ARRIS‘ APEX3000 CCAP gear to support its growing VOD libraries and as part of its TV Everywhere strategy. The CCAP-compliant APEX3000 is a redundant edge QAM solution that combines video and DOCSIS high-speed data services to a single RF port.